CaMpfire Journal
Our journal is where media, values, and fresh perspectives collide. From industry insights to stories that move us, this is where we spark conversation and share what shapes our work—and the world around us.
The Complexity of Reach and Frequency in Today's Fragmented Media Environment
One of the most common questions we get is, "Can you tell us the total reach and frequency of this plan?" It's a great question, but the answer is more complicated than it used to be. In today’s world, where people use many different types of media, it's not easy to give a simple answer. Let's explore why that is and understand more about reach and frequency in this modern media landscape.