CaMpfire Journal

Our journal is where media, values, and fresh perspectives collide. From industry insights to stories that move us, this is where we spark conversation and share what shapes our work—and the world around us.

Blog, Marketing, Media Blog, Marketing, Media

The Complexity of Reach and Frequency in Today's Fragmented Media Environment

One of the most common questions we get is, "Can you tell us the total reach and frequency of this plan?" It's a great question, but the answer is more complicated than it used to be. In today’s world, where people use many different types of media, it's not easy to give a simple answer. Let's explore why that is and understand more about reach and frequency in this modern media landscape.

Read More
Blog, Marketing, Media Blog, Marketing, Media

From Drive-Thru to Digital: Navigating CRM and Marketing Automation for QSRs

Quick-Services Restaurants (QSRs) are built on a foundation of anticipating and fulfilling customer desires, and minimizing any obstacles between the customer and their desired experience. All in all, the customer experience is at the forefront of QSR priorities. But the customer experience doesn’t start and stop in the drive-thru lane - like most of our world, it’s gone digital. 

Read More