CaMpfire Journal
Our journal is where media, values, and fresh perspectives collide. From industry insights to stories that move us, this is where we spark conversation and share what shapes our work, and the world around us.
Media’s Carbon Shadow: Confronting the Hidden Climate Cost of Advertising
Media isn’t just telling the story of the climate crisis—it’s shaping it. At Campfire, we’re rethinking how media can reduce harm, amplify truth, and drive real change.
Media at a Crossroads: How Policy Shifts and Political Power Are Reshaping the Media Landscape—and Why Brands Should Pay Attention
Who controls the narrative—and at what cost? Brands can no longer afford to ignore the impact of where their media dollars go.
Quarterly Impact Roundup: How Media Shaped People and Planet in Q1 2025
From DEI investigations to AI ethics and climate storytelling, Q1 revealed the power media holds in shaping our world. This roundup unpacks five major stories that show why every media choice is a cultural decision—and how your brand can lead with purpose.
Celebrating B Corp Month: A Year of Impact at Campfire Consulting
Being a B Corp isn’t just a label—it’s a lens for everything we do. From policy advocacy and inclusive trainings to building new systems for measuring media's environmental and social footprint, 2024 was a year of bold action at Campfire. This post recaps how we’ve deepened our commitment to people and planet—and what’s next in our journey to reshape the media industry for good.
News Fatigue and the Fight for Trust
Distrust in the media is growing—here’s what your business can do to help rebuild it.
“Make It Fair”: AI, Creators, and Ethical Media Use
AI shouldn’t come at the cost of creative rights. Learn how your brand can support fair content practices.
Local Voices, Global Impact: The Rise of Grounded Climate Journalism
Learn how community-led storytelling is shifting the climate narrative—and why your media dollars should follow.
How DoorDash’s Media Evolution is Changing the Game for QSRs
DoorDash just made a big move, and if you’re running a QSR, it’s worth paying attention.
Elevating Ad Excellence: Campfire Integrates Marin Software into Tech Stack
With Marin’s AI-driven tools, we can streamline campaign management while ensuring every dollar spent works harder for your goals.
Toning Down Truth: Hollywood, the Trump Era, and the Cost of Erasure
As studios tone down queer and justice-centered narratives, what role can your brand play in protecting inclusive storytelling?