Day 2 at Programmatic I/O revealed a future shaped by AI, not automation for automation’s sake — but as a chance to rebuild smarter, more human media strategies.

From AI hype to attribution reality, we joined the Innovator’s Lab to unpack what’s working—and what still isn’t—in today’s media landscape.

Streaming took center stage. Sports betting is the next frontier. And the old-school, transactional model? Still hanging on. Our latest recap breaks down what the Upfronts really revealed—and why a boutique approach like ours might be exactly what this industry needs next.

Our Director of Impact reflects on testifying against anti-trans legislation, making the case that protecting trans rights is essential for economic growth, talent attraction, and a thriving business climate.

Scaling a QSR brand isn’t just about reaching more customers—it’s about attracting the right investors too. Today, we explore why treating B2B and B2C media as separate efforts limits growth, and how an integrated strategy builds both brand love and franchise momentum. If you're ready to scale smart, this one's for you.

Media isn’t just telling the story of the climate crisis—it’s shaping it. At Campfire, we’re rethinking how media can reduce harm, amplify truth, and drive real change.

Who controls the narrative—and at what cost? Brands can no longer afford to ignore the impact of where their media dollars go.

From DEI investigations to AI ethics and climate storytelling, Q1 revealed the power media holds in shaping our world. This roundup unpacks five major stories that show why every media choice is a cultural decision—and how your brand can lead with purpose.

Being a B Corp isn’t just a label—it’s a lens for everything we do. From policy advocacy and inclusive trainings to building new systems for measuring media's environmental and social footprint, 2024 was a year of bold action at Campfire. This post recaps how we’ve deepened our commitment to people and planet—and what’s next in our journey to reshape the media industry for good.