
CaMpfire Journal
Our journal is where media, values, and fresh perspectives collide. From industry insights to stories that move us, this is where we spark conversation and share what shapes our work—and the world around us.
The Complexity of Reach and Frequency in Today's Fragmented Media Environment
One of the most common questions we get is, "Can you tell us the total reach and frequency of this plan?" It's a great question, but the answer is more complicated than it used to be. In today’s world, where people use many different types of media, it's not easy to give a simple answer. Let's explore why that is and understand more about reach and frequency in this modern media landscape.
From Drive-Thru to Digital: Navigating CRM and Marketing Automation for QSRs
Quick-Services Restaurants (QSRs) are built on a foundation of anticipating and fulfilling customer desires, and minimizing any obstacles between the customer and their desired experience. All in all, the customer experience is at the forefront of QSR priorities. But the customer experience doesn’t start and stop in the drive-thru lane - like most of our world, it’s gone digital.
Leveraging CRM + Marketing Automation: 5 Key Benefits for Nonprofit Organizations
In a strategic move that reflects growth, expansion, and an unwavering commitment to purpose-driven branding, our team is thrilled to announce its evolution into Campfire Consulting.
Our Evolution into Campfire Consulting: A New Chapter in Purpose-Driven Branding
In a strategic move that reflects growth, expansion, and an unwavering commitment to purpose-driven branding, our team is thrilled to announce its evolution into Campfire Consulting.