MEDIA WITH Intention
Media shapes more than markets.
We help challenger brands invest in media with intention, so growth for you also means something for the people and places you reach.
WELCOME AROUND THE CAMPFIRE. HERE’S WHAT WE BELIEVE.
Media isn’t neutral.
EVERY CAMPAIGN SUPPORTS SOMETHING.
journalism.
creators.
businesses.
TECHNOLOGY.
ENTERTAINMENT.
Community organizations.
The question isn’twhether your advertising has influence.
It’s whether you’re intentional about where that influence goes.
LOCAL TO NATIONAL, ONE SYSTEM
Everyone says omnichannel. Most agencies mean digital with extras.
We built real relationships with local media networks and publishers across the country, the kind regional teams spend years earning, and we bring that same care to every programmatic dollar we place. Offline, online, sponsorships, real-world experiences: we plan it as one system, not a stack of separate vendors.
OUR BELIEFS SHAPE EVERY RECOMMENDATION WE MAKE.
HOW WE WORK.
We don't believe better media comes from bigger budgets or the latest platform.
It comes from understanding people, staying independent, and making intentional decisions that serve both your business and the communities you're trying to reach.
That's the standard we hold ourselves to every day.
01.
WE START WITH PEOPLE.Not platforms.
Every strategy begins by understanding how people live, what they value, who they trust, and how media influences their decisions.
02.
WE STAY INDEPENDENT.Our recommendations aren't driven by ownership, rebates, or platform incentives.
They're driven by what gives your business the best opportunity to grow.
03.
WE INVEST WITH INTENTION.Every media dollar supports an ecosystem of information, entertainment, and technology.
We help brands be intentional about where that influence goes.
04.
WE MEASURE WHAT MATTERS.Clicks and impressions have their place.
But we care most about the metrics that move your business forward-whether that's sales, visits, awareness, consideration, or long-term brand growth.
THIS PHILOSOPHY GUIDES EVERYTHING WE DO.
From research and strategy to planning, buying, measurement, and optimization.
Media Strategies Built for Now. Designed for What’s Next.
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Plan with people: research only matters if it changes how people behave and believe. We turn insights into action, and action into measurable outcomes.
Services include:
Persona Mapping
Media Planning
Integrated Media Buying
Insights & Attribution
Media Mix Modeling
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Prove what matters: clicks are the easy metric, we chase the ones your board asks about. Results you can see. Strategies you can trust. We connect performance to purpose with holistic measurement.
Just a Few of the Metrics We Track:
Sales Lift
Lead Generation
Brand Lift
Foot Traffic
Digital Behavior Lift
Media Carbon Emission Tracking + Offsetting
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Build real fans: reach fades, familiarity compounds. We build lasting connections and loyal fans with strategies that spark excitement and influences your core audience’s mental mindshare.
Building Community Through:
Influencer Partnerships
Sponsorships
User-Generated Content
Loyalty Programs
Event Promotion
OUR MISSION
at campfire, We help challenger brands grow by designing media that makes them feel known, not just seen.
We work with brands scaling from regional shelf space to national recognition. From Allagash, one of America’s top craft breweries, to fast-growing coffee chains, cult-favorite footwear, and grocery staples found coast to coast. We support real growth, not hypothetical growth.
BRANDS THAT CHOSE TO BE KNOWN
$180M+ in revenue generated for the brands we serve.
51% increase in brand awareness -- 36% retail sales lift for a beverage brand --
51% increase in brand awareness -- 36% retail sales lift for a beverage brand --
14× ROAS for a category-leading retail brand -- 25% increase in purchase consideration for national franchise --
14× ROAS for a category-leading retail brand -- 25% increase in purchase consideration for national franchise --
27% increase in new hires -- 53% increase in qualified leads --
27% increase in new hires -- 53% increase in qualified leads --
WHAT OUR CLIENTS SAY
Testimonials
Don’t just take our word for it - hear from the exceptional leaders we’ve had the privilege to collaborate with.
“A true media partner and pioneer - they are leading the charge in providing a different level of strategy and perspective on effective media buying for clients nationwide. Their passion for media is truly unmatched and they have an ability to provide trust in an environment and industry where trust is hard to come by.”
Colleen Craig, Wyman’s
“I've had the pleasure of working alongside the team at Campfire for 5 years now and am so grateful for the media partnership and guidance they've provided our team here at Allagash. As a fellow B Corp, we share a desire to advertise to our target audience in meaningful, impactful and authentic ways and Campfire has brought us so many opportunities to do just that successfully over the years. We've learned a lot from them as the media landscape continues to change and are appreciative that they push us to expand our understanding of the market and how Allagash can meet its consumers.”
Liz Wilson, Allagash Brewing
“Campfire has been an amazing partner since 2019 and a key part of our growth. They bring best-in-class thinking which has made us a stronger marketing department. We also benefit greatly from their analytical platform which helps us articulate the resonance to our key stakeholders which can always be a business challenge.”
Caroline McAleese Riley, Aroma Joe’s Franchising
STORIES FROM AROUND THE CAMPFIRE
