MEDIA SHAPES MORE THAN MARKETS
Every advertising dollar influences more than a campaign. It supports publishers, creators, journalism, local businesses, and the communities where brands hope to grow.
We help companies invest in media with intention so their business grows alongside the places and people they serve.
HI THERE. WELCOME AROUND THE CAMPFIRE. HERE’S WHAT WE BELIEVE.
Media isn’t neutral.
EVERY CAMPAIGN SUPPORTS SOMETHING.
Local journalism.
Independent creators.
businesses.
Entertainment.
Community organizations.
The question isn’t whether your advertising has influence.
It’s whether you’re intentional about where that influence goes.
OUR BELIEFS SHAPE EVERY RECOMMENDATION WE MAKE.
HOW WE WORK.
We don't believe better media comes from bigger budgets or the latest platform.
It comes from understanding people, staying independent, and making intentional decisions that serve both your business and the communities you're trying to reach.
That's the standard we hold ourselves to every day.
01.
WE START WITH PEOPLE.Not platforms.
Every strategy begins by understanding how people live, what they value, who they trust, and how media influences their decisions.
02.
WE STAY INDEPENDENT.Our recommendations aren't driven by ownership, rebates, or platform incentives.
They're driven by what gives your business the best opportunity to grow.
03.
WE INVEST WITH INTENTION.Every media dollar supports an ecosystem.
Local journalism.
Creators.
Entertainment.
Communities.
We help brands be intentional about where that influence goes.
04.
WE MEASURE WHAT MATTERS.Clicks and impressions have their place.
But we care most about the metrics that move your business forward-whether that's sales, visits, awareness, consideration, or long-term brand growth.
THIS PHILOSOPHY GUIDES EVERYTHING WE DO.
From research and strategy to planning, buying, measurement, and optimization.
Media Strategies Built for Now. Designed for What’s Next.
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Turning insights into action, and action into measurable outcomes.
Services include:
Persona Mapping
Media Planning
Integrated Media Buying
Insights & Attribution
Media Mix Modeling
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Results you can see. Strategies you can trust. We connect performance to purpose with holistic measurement.
Just a Few of the Metrics We Track:
Sales Lift
Lead Generation
Brand Lift
Foot Traffic
Digital Behavior Lift
Media Carbon Emission Tracking + Offsetting
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Build lasting connections and loyal fans with strategies that spark excitement and amplify your brand’s reach.
Building Community Through:
Influencer Partnerships
Sponsorships
User-Generated Content
Loyalty Programs
Event Promotion
OUR MISSION
At Campfire, we turn media from a mystery into a measurable advantage driving results that matter.
We team up with scaling challenger brands built for the national stage. From Allagash, one of America’s top craft breweries, to coffee chains on the move, cult-favorite footwear, and grocery staples coast to coast, we help our clients rewrite the rules of what’s possible, the Responsibly Different™ way.
TRUSTED BY CHALLENGER BRANDS
$180M+ in revenue generated for the brands we serve.
51% increase in brand awareness -- 36% retail sales lift for a beverage brand --
51% increase in brand awareness -- 36% retail sales lift for a beverage brand --
14× ROAS for a category-leading retail brand -- 25% increase in purchase consideration for national franchise --
14× ROAS for a category-leading retail brand -- 25% increase in purchase consideration for national franchise --
27% increase in new hires -- 53% increase in qualified leads --
27% increase in new hires -- 53% increase in qualified leads --
WHAT OUR CLIENTS SAY
Testimonials
Don’t just take our word for it - hear from the exceptional leaders we’ve had the privilege to collaborate with.
“A true media partner and pioneer - they are leading the charge in providing a different level of strategy and perspective on effective media buying for clients nationwide. Their passion for media is truly unmatched and they have an ability to provide trust in an environment and industry where trust is hard to come by.”
Colleen Craig, Wyman’s
“I've had the pleasure of working alongside the team at Campfire for 5 years now and am so grateful for the media partnership and guidance they've provided our team here at Allagash. As a fellow B Corp, we share a desire to advertise to our target audience in meaningful, impactful and authentic ways and Campfire has brought us so many opportunities to do just that successfully over the years. We've learned a lot from them as the media landscape continues to change and are appreciative that they push us to expand our understanding of the market and how Allagash can meet its consumers.”
Liz Wilson, Allagash Brewing
“Campfire has been an amazing partner since 2019 and a key part of our growth. They bring best-in-class thinking which has made us a stronger marketing department. We also benefit greatly from their analytical platform which helps us articulate the resonance to our key stakeholders which can always be a business challenge.”
Caroline McAleese Riley, Aroma Joe’s Franchising
STORIES FROM AROUND THE CAMPFIRE
