CASE STUDY

Grounds for Growth: Aroma Joe's Recipe for Increasing Store Visits

Renowned for its handcrafted, ethically sourced coffee and uplifting customer experiences, Aroma Joe’s stands as a leading franchise, proudly operating over 100 locations.

Partnering with Campfire Consulting has yielded a remarkable 57% increase in store count across eight states, a testament to our commitment to community and growth.

Background & Goals

Having partnered with Aroma Joe’s for over four years, we are agile in the continuous optimization of their media strategy. Our focus is twofold: promoting current offerings and increasing brand awareness in new markets. We adopt a nimble approach to targeting, tailoring each campaign to a specific audience profile based on the promotion and changing interests. 

20%

increase in incremental visit rate

Leveraging advanced attribution tracking through a partnership with Cuebiq, our campaign analysis revealed a 20.24% incremental visit rate through programmatic channels, surpassing the industry norm of 15.7%.

20%

savings in
CPMs

Achieved an average of 17%-20% savings in CPMs, ensuring fiscal responsibility and maximizing budget efficiency.

171%

higher CTR
performance

Exceeded Click-Through Rate (CTR) benchmarks by 171% on key social platforms, indicating successful engagement and quality traffic generation.

Campfire has been an amazing partner since 2019 and a key part of our growth. They bring best in class thinking in a collaborative environment which has made us a stronger marketing department. We also benefit greatly from their analytical platform which helps us articulate the resonance to our key stakeholders which can always be a business challenge.

Caroline Riley, CMO

Media Tactics

Our tactics involve retail shopper data, competitive conquesting, and more, ensuring each campaign reaches potential Aroma Joe’s customers most likely to convert. The breadth of our media investments spans digital, social, and local broadcast, employing strategic platforms and devices to maximize reach for special events and promotions. This flexible strategy enables rapid testing, learning, and optimization to continuously grow the Aroma Joe’s fan base.

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