Coast of Maine desired a resonant and authentic voice across multiple social channels. Our objective was to devise a comprehensive campaign strategy and social media playbook to serve as the ultimate reference for digital and social postings. This holistic guide would encompass creative plans, social strategy, brand articulation, and tone. An intricate part of this endeavor was integrating influencer strategies, championing user-generated content, and architecting a content calendar to guide postings. The overarching goal was to optimize Coast of Maine’s social presence, paving the way for robust campaigns.