Background & Goals
Akorda recognized the necessity of establishing a content studio and a lead generation marketing team to significantly amplify awareness of its platform. The goal was to spark lively conversations about the key pain points in the market while simultaneously showcasing Akorda’s offerings.
To achieve this, the primary focus was on crafting a dynamic marketing strategy that would foster meaningful dialogues surrounding prevailing market challenges. Furthermore, the team was entrusted with building an engaging and impactful email marketing program, crafting persuasive sales collateral, and providing extensive support to bolster the overall effectiveness of Akorda’s lead generation efforts.