CASE STUDY

Revamping Advisr's Sales Ecosystem: Strategic Buyer Journey and Content Personalization

When we first connected with Advisr, we found them equipped with a robust sales team and a strong emphasis on driving bottom-of-the-funnel conversions. During our discovery sessions, we noticed that much of their content revolved around platform conversion and adoption. In response, we suggested infrastructure improvements to optimize their CRM and proposed a buyer journey tailored to their two primary audience segments.

Background & Goals

Because Advisr is a sales operating system for modern agencies and publishers, we had a lot of direct knowledge about their prospective consumer. We proposed that we could help them move the needle at the same time as we honed in our their buyer strategy. So while our strategists went to work putting together scalable HubSpot recommendations, performing buyer research, and creating a journey map, our content and sales team consulted with Advisr to create a sales sequence that would help drive leads.

Our Approach