As the climate crisis accelerates, it’s no longer enough for businesses to merely acknowledge their impact on the planet. Now, companies across all sectors are being called to take a stand—and as a media agency, we find ourselves uniquely positioned to help shape a sustainable future. At this year’s 1% for the Planet Global Summit in San Diego, our impact consultant, Brittany Angelo, is representing Campfire Consulting in a movement traditionally dominated by environmental nonprofits and conscious brands. With new tools in adtech and partnerships with innovators like Greenbids and Scope3, we’re challenging the status quo, leveraging the power of green media products to amplify the stories of organizations quietly and loudly committed to protecting our planet. In a world where both the message and the medium matter, Campfire’s presence at the Summit underscores a powerful shift: that the media’s role in environmental stewardship is just beginning.
How Adtech is Revolutionizing the Impact of Environmental Campaigns
The rapid advancements in adtech have opened up new avenues for supporting environmental responsibility within the media space. Partnerships with innovators in the space enable us to track and minimize the carbon footprint of digital media campaigns. We can access carbon-neutral ad delivery options, empowering clients to make eco-conscious choices in their media buys. By adopting these technologies, we’re not only placing ads but making deliberate choices about how, where, and with whom we place them. This effort is a cornerstone for us, connecting us to a community that shares our commitment to advancing environmental responsibility.
As a media agency, we elevate organizations that are taking steps—whether loud or quiet—toward a regenerative climate. We support companies that are vocal about their climate commitments, as well as those who make strides more subtly, through product or service choices that lessen their environmental impact. Our job is to help amplify these efforts, bringing attention to brands that prioritize planetary health and aligning them with people who care about sustainability.
Investing in community is investing in progress. We know that the answers to today’s challenges won’t come from any one organization alone—they will come from collaboration. That’s why sending Brittany to San Diego was a priority for us. We wanted her to engage with other leaders, exchange insights, and bring back fresh perspectives that will help us deepen our impact.
Defending Journalism and Amplifying Voices for a Sustainable Future
In a world where trusted information is vital, we also see the importance of supporting journalism that is both free and fair. Media agencies play a critical role in ensuring the sustainability of news outlets by making conscious investment decisions that bolster responsible journalism. By promoting transparency and aligning with platforms that prioritize factual reporting, we’re helping create a more informed public and supporting the values that 1% for the Planet stands for.
But the work goes beyond traditional media placements. It’s about standing behind the stories that matter and elevating voices pushing for environmental and social progress. Whether we’re amplifying the initiatives of a nonprofit or helping a brand take its quiet steps toward a greener future, we recognize the influence we hold as a media agency. We’re committed to using this influence to drive sustainable practices, not just within our industry but across all the sectors we touch.
What We Gain When We Join Forces to Tackle the Climate Crisis
This year’s Global Summit is offering engaging programming, including keynote speakers like Dr. Ayana Elizabeth Johnson and Vincent Stanley of Patagonia. These thought leaders, alongside attendees from around the world, remind us of the profound influence that comes when we work together. The workshops, presentations, and networking opportunities provide an invaluable space for members of the 1% for the Planet community to strategize on how we can drive greater environmental impact – together.
Brittany, as a speaker, will be contributing to this important dialogue, representing businesses that understand the power of dual commitments through the B1 Network (businesses that are both B Corps and 1% for the Planet Members). Her presence and participation are a testament to the spirit of collaboration that 1% for the Planet fosters. As we celebrate our shared successes and tackle the challenges ahead, we know that this community is where real change is born.
Why Media Needs to Stand Alongside Environmental Leaders
For Campfire, being part of 1% for the Planet is about more than financial contributions. It’s about leveraging the tools we have—adtech, media partnerships, and storytelling—to stand alongside a community dedicated to planetary health. By adopting greener practices within our own work, promoting organizations committed to sustainability, and supporting trusted journalism, we’re making a meaningful impact.
We believe media should serve as a force for good, elevating those working tirelessly to protect our planet. From offering carbon-neutral media placements to celebrating businesses committed to sustainability and regenerative practices, we’re proud to be part of a movement that’s redefining what it means to do good. Having Brittany Angelo on the ground in San Diego represents our commitment to learning, collaborating, and bringing these values back into everything we do at Campfire. We’re excited to contribute to the conversation, and even more excited to amplify the collective efforts of those who prioritize the health of our planet and communities every day.
