TikTok’s Potential Shutdown: A Guide for Brands
The clock is ticking, and January 19th looms as a critical date for TikTok’s future in the U.S. While the platform’s fate remains uncertain, brands should be proactive, not panicked. Whether TikTok disappears overnight or we simply see increased regulatory scrutiny, the steps you take now will determine how well you weather the storm. Let’s […]
Breaking Down the Digital Media Debate: Independent DSPs vs. Google’s Ad Suite
In today’s digital media landscape, the tools you choose to run your campaigns can significantly impact your results. At Campfire Consulting, we often encounter questions about why we prioritize independent demand-side platforms (DSPs) over Google’s ad suite. While both have their merits, our experience has shown that independent DSPs provide more accurate, transparent, and actionable […]
Strengthening Connections: A Guide for Media Sales Teams to Build Lasting Partnerships
Data centers power the digital world, but their environmental toll is often overlooked. As digital advertising grows, brands face rising pressure to embrace sustainable practices. This post delves into the concept of green media and how reducing the carbon footprint of advertising can align with eco-conscious consumer expectations.
The Rise of Green Media: How Brands Can Embrace Sustainable Advertising
Data centers power the digital world, but their environmental toll is often overlooked. As digital advertising grows, brands face rising pressure to embrace sustainable practices. This post delves into the concept of green media and how reducing the carbon footprint of advertising can align with eco-conscious consumer expectations.
The Responsible Use of AI in Paid Media: Walking the Tightrope Between Innovation and Integrity
Artificial intelligence is reshaping the world of paid media with unprecedented precision and personalization. But where do we draw the line between innovation and ethical responsibility? In industries like healthcare, finance, and CPG, where trust is everything, the risks of AI-driven media strategies are immense. This blog explores how brands can balance AI’s potential with a commitment to integrity, building trust while harnessing cutting-edge technology.
The Complexity of Reach and Frequency in Today’s Fragmented Media Environment
One of the most common questions we get is, “Can you tell us the total reach and frequency of this plan?” It’s a great question, but the answer is more complicated than it used to be. In today’s world, where people use many different types of media, it’s not easy to give a simple answer. Let’s explore why that is and understand more about reach and frequency in this modern media landscape.
From Drive-Thru to Digital: Navigating CRM and Marketing Automation for QSRs
Quick-Services Restaurants (QSRs) are built on a foundation of anticipating and fulfilling customer desires, and minimizing any obstacles between the customer and their desired experience. All in all, the customer experience is at the forefront of QSR priorities. But the customer experience doesn’t start and stop in the drive-thru lane – like most of our world, it’s gone digital.
Leveraging CRM + Marketing Automation: 5 Key Benefits for Nonprofit Organizations
In a strategic move that reflects growth, expansion, and an unwavering commitment to purpose-driven branding, our team is thrilled to announce its evolution into Campfire Consulting.
Our Evolution into Campfire Consulting: A New Chapter in Purpose-Driven Branding
In a strategic move that reflects growth, expansion, and an unwavering commitment to purpose-driven branding, our team is thrilled to announce its evolution into Campfire Consulting.
Touchdown For Humanity
Beyond Creative Spark There’s always a lot of conversation around ad creative during the Super Bowl. Full on cinematic quality storytelling for a few seconds. I won’t give my take on that, a lot of it has been said. The area I reflect on most, naturally, is the cost of that air time and how […]
