How DoorDash’s Media Evolution is Changing the Game for QSRs

DoorDash just made a big move, and if you’re running a QSR, it’s worth paying attention. The company’s latest partnerships are designed to make advertising on its platform more effective, more targeted, and—most importantly—more relevant to the right customers at the right time. If that sounds like a game-changer, it is. For QSRs, this means […]
Elevating Ad Excellence: Campfire Integrates Marin Software into Our Tech Stack

Campfire Consulting integrates Marin Software into its tech stack, delivering advanced cross-channel advertising solutions, real-time insights, and AI-driven automation to optimize campaign performance and drive measurable impact.
TikTok’s Potential Shutdown: A Guide for Brands

The clock is ticking, and January 19th looms as a critical date for TikTok’s future in the U.S. While the platform’s fate remains uncertain, brands should be proactive, not panicked. Whether TikTok disappears overnight or we simply see increased regulatory scrutiny, the steps you take now will determine how well you weather the storm. Let’s […]
Breaking Down the Digital Media Debate: Independent DSPs vs. Google’s Ad Suite

In today’s digital media landscape, the tools you choose to run your campaigns can significantly impact your results. At Campfire Consulting, we often encounter questions about why we prioritize independent demand-side platforms (DSPs) over Google’s ad suite. While both have their merits, our experience has shown that independent DSPs provide more accurate, transparent, and actionable […]
Strengthening Connections: A Guide for Media Sales Teams to Build Lasting Partnerships

Data centers power the digital world, but their environmental toll is often overlooked. As digital advertising grows, brands face rising pressure to embrace sustainable practices. This post delves into the concept of green media and how reducing the carbon footprint of advertising can align with eco-conscious consumer expectations.
The Rise of Green Media: How Brands Can Embrace Sustainable Advertising

Data centers power the digital world, but their environmental toll is often overlooked. As digital advertising grows, brands face rising pressure to embrace sustainable practices. This post delves into the concept of green media and how reducing the carbon footprint of advertising can align with eco-conscious consumer expectations.
The Responsible Use of AI in Paid Media: Walking the Tightrope Between Innovation and Integrity

Artificial intelligence is reshaping the world of paid media with unprecedented precision and personalization. But where do we draw the line between innovation and ethical responsibility? In industries like healthcare, finance, and CPG, where trust is everything, the risks of AI-driven media strategies are immense. This blog explores how brands can balance AI’s potential with a commitment to integrity, building trust while harnessing cutting-edge technology.
The Complexity of Reach and Frequency in Today’s Fragmented Media Environment

One of the most common questions we get is, “Can you tell us the total reach and frequency of this plan?” It’s a great question, but the answer is more complicated than it used to be. In today’s world, where people use many different types of media, it’s not easy to give a simple answer. Let’s explore why that is and understand more about reach and frequency in this modern media landscape.
From Drive-Thru to Digital: Navigating CRM and Marketing Automation for QSRs

Quick-Services Restaurants (QSRs) are built on a foundation of anticipating and fulfilling customer desires, and minimizing any obstacles between the customer and their desired experience. All in all, the customer experience is at the forefront of QSR priorities. But the customer experience doesn’t start and stop in the drive-thru lane – like most of our world, it’s gone digital.
Leveraging CRM + Marketing Automation: 5 Key Benefits for Nonprofit Organizations

In a strategic move that reflects growth, expansion, and an unwavering commitment to purpose-driven branding, our team is thrilled to announce its evolution into Campfire Consulting.