Breaking Down the Digital Media Debate: Independent DSPs vs. Google’s Ad Suite
In today’s digital media landscape, the tools you choose to run your campaigns can significantly impact your results. At Campfire Consulting, we often encounter questions about why we prioritize independent demand-side platforms (DSPs) over Google’s ad suite. While both have their merits, our experience has shown that independent DSPs provide more accurate, transparent, and actionable […]
The Rise of Green Media: How Brands Can Embrace Sustainable Advertising
Data centers power the digital world, but their environmental toll is often overlooked. As digital advertising grows, brands face rising pressure to embrace sustainable practices. This post delves into the concept of green media and how reducing the carbon footprint of advertising can align with eco-conscious consumer expectations.
From Data to Dialogue: How to Master Impact Storytelling
In the realm of purpose-driven organizations, effectively communicating impact is paramount. It’s not just about reporting data and statistics; it’s about crafting compelling narratives that resonate with stakeholders, inspire action, and foster a deeper understanding of your mission. Storytelling, in this context, becomes a powerful tool to convey the true essence and value of your impact. This blog will explore why storytelling is crucial and how you can leverage it to communicate your impact more effectively.
Beyond Values: Demonstrating Real Impact to Differentiate Your Brand
This blog will guide you through defining and measuring your organization’s impact to avoid greenwashing and differentiate your brand as one that makes a measurable difference. Discover how aligning your values with actionable insights can drive success and gain stakeholder buy-in, ensuring your impact resonates authentically with your audience.
Illuminate Your Impact: 4 Compelling Reasons to Create an Organizational Impact Report
Quick-Services Restaurants (QSRs) are built on a foundation of anticipating and fulfilling customer desires, and minimizing any obstacles between the customer and their desired experience. All in all, the customer experience is at the forefront of QSR priorities. But the customer experience doesn’t start and stop in the drive-thru lane – like most of our world, it’s gone digital.
Illuminating AI Bias in Marketing: A Call for Equity and Awareness
As we come together to celebrate Juneteenth—a day that honors the emancipation of enslaved African Americans—it’s the perfect time to reflect on our ongoing journey toward equality and justice. This reflection isn’t just personal; it stretches into our professional lives, including the ever-evolving world of marketing. With the rise of artificial intelligence (AI) revolutionizing how we connect with diverse audiences, we must also address the significant issue of AI bias. If left unchecked, this bias can perpetuate systemic inequities. So, let’s dive in and see how we can make AI work for everyone.
The Complexity of Reach and Frequency in Today’s Fragmented Media Environment
One of the most common questions we get is, “Can you tell us the total reach and frequency of this plan?” It’s a great question, but the answer is more complicated than it used to be. In today’s world, where people use many different types of media, it’s not easy to give a simple answer. Let’s explore why that is and understand more about reach and frequency in this modern media landscape.
From Drive-Thru to Digital: Navigating CRM and Marketing Automation for QSRs
Quick-Services Restaurants (QSRs) are built on a foundation of anticipating and fulfilling customer desires, and minimizing any obstacles between the customer and their desired experience. All in all, the customer experience is at the forefront of QSR priorities. But the customer experience doesn’t start and stop in the drive-thru lane – like most of our world, it’s gone digital.
Leveraging CRM + Marketing Automation: 5 Key Benefits for Nonprofit Organizations
In a strategic move that reflects growth, expansion, and an unwavering commitment to purpose-driven branding, our team is thrilled to announce its evolution into Campfire Consulting.
Our Evolution into Campfire Consulting: A New Chapter in Purpose-Driven Branding
In a strategic move that reflects growth, expansion, and an unwavering commitment to purpose-driven branding, our team is thrilled to announce its evolution into Campfire Consulting.
