Illuminate Your Impact: 4 Compelling Reasons to Create an Organizational Impact Report
Quick-Services Restaurants (QSRs) are built on a foundation of anticipating and fulfilling customer desires, and minimizing any obstacles between the customer and their desired experience. All in all, the customer experience is at the forefront of QSR priorities. But the customer experience doesn’t start and stop in the drive-thru lane – like most of our world, it’s gone digital.
Illuminating AI Bias in Marketing: A Call for Equity and Awareness
As we come together to celebrate Juneteenth—a day that honors the emancipation of enslaved African Americans—it’s the perfect time to reflect on our ongoing journey toward equality and justice. This reflection isn’t just personal; it stretches into our professional lives, including the ever-evolving world of marketing. With the rise of artificial intelligence (AI) revolutionizing how we connect with diverse audiences, we must also address the significant issue of AI bias. If left unchecked, this bias can perpetuate systemic inequities. So, let’s dive in and see how we can make AI work for everyone.
The Complexity of Reach and Frequency in Today’s Fragmented Media Environment
One of the most common questions we get is, “Can you tell us the total reach and frequency of this plan?” It’s a great question, but the answer is more complicated than it used to be. In today’s world, where people use many different types of media, it’s not easy to give a simple answer. Let’s explore why that is and understand more about reach and frequency in this modern media landscape.
From Drive-Thru to Digital: Navigating CRM and Marketing Automation for QSRs
Quick-Services Restaurants (QSRs) are built on a foundation of anticipating and fulfilling customer desires, and minimizing any obstacles between the customer and their desired experience. All in all, the customer experience is at the forefront of QSR priorities. But the customer experience doesn’t start and stop in the drive-thru lane – like most of our world, it’s gone digital.
Leveraging CRM + Marketing Automation: 5 Key Benefits for Nonprofit Organizations
In a strategic move that reflects growth, expansion, and an unwavering commitment to purpose-driven branding, our team is thrilled to announce its evolution into Campfire Consulting.
Our Evolution into Campfire Consulting: A New Chapter in Purpose-Driven Branding
In a strategic move that reflects growth, expansion, and an unwavering commitment to purpose-driven branding, our team is thrilled to announce its evolution into Campfire Consulting.
How to Amplify Your B Corp Message
Creating a Communications Plan for Your B Corp Certification As pioneers in the evolving landscape of conscious capitalism, B Corps stand tall, merging profit with purpose. But once you’ve achieved B Corp Certification, what comes next? How do you make sure you’re not that proverbial tree in the forest, quietly existing? It’s not just about […]
Defining Your Audience for a Powerful Paid Media Strategy
In the dynamic world of digital marketing, the essence of a triumphant paid media strategy is rooted in an intimate understanding of your audience. When promoting products, services, or content, accurately targeting the right audience is fundamental to maximizing your return on investment. Here’s how to strategically define your audience for a robust paid media […]
Embracing the B Corp Journey: A Guide to Amplifying Your Impact Post-Certification
Welcome to the B Corp family where your impact journey continues. As a fellow B Corp, we at Campfire are overjoyed to welcome you to this vibrant community of change-makers. Congratulations on achieving B Corp certification! This remarkable milestone reflects your company’s steadfast dedication to social and environmental excellence. Your journey to this point is […]
Marketing with Meaning: A Step-by-Step Audit to Infuse Purpose into Your Strategy
In a world where consumers are not just buying products but investing in values, purpose-driven marketing has emerged as a transformative force. Today’s customers seek more than just quality and convenience—they want to connect with brands that stand for something meaningful. As businesses strive to convey their commitment to a higher purpose, it’s not only […]
