From Drive-Thru to Digital: Navigating CRM and Marketing Automation for QSRs

Quick-Services Restaurants (QSRs) are built on a foundation of anticipating and fulfilling customer desires, and minimizing any obstacles between the customer and their desired experience. All in all, the customer experience is at the forefront of QSR priorities. But the customer experience doesn’t start and stop in the drive-thru lane – like most of our world, it’s gone digital. 

Celebrating Women’s Voices Around the Campfire: International Women’s Day 2024

Today, as we celebrate International Women’s Day, we honor the social, economic, cultural, and political achievements of women worldwide. This day is not just a moment of recognition but a call to action for continued efforts toward gender equality and empowerment.

At Campfire Consulting, we are dedicated to fostering a culture that values diversity in all its forms. In line with this year’s theme set by the United Nations, “Invest in women: Accelerate progress,” we believe in the power of diverse perspectives to drive innovation and success in the marketing industry.

How to Amplify Your B Corp Message

Creating a Communications Plan for Your B Corp Certification As pioneers in the evolving landscape of conscious capitalism, B Corps stand tall, merging profit with purpose. But once you’ve achieved B Corp Certification, what comes next? How do you make sure you’re not that proverbial tree in the forest, quietly existing? It’s not just about […]

Defining Your Audience for a Powerful Paid Media Strategy

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In the dynamic world of digital marketing, the essence of a triumphant paid media strategy is rooted in an intimate understanding of your audience. When promoting products, services, or content, accurately targeting the right audience is fundamental to maximizing your return on investment. Here’s how to strategically define your audience for a robust paid media […]

Embracing the B Corp Journey: A Guide to Amplifying Your Impact Post-Certification

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Welcome to the B Corp family where your impact journey continues. As a fellow B Corp, we at Campfire are overjoyed to welcome you to this vibrant community of change-makers. Congratulations on achieving B Corp certification! This remarkable milestone reflects your company’s steadfast dedication to social and environmental excellence. Your journey to this point is […]

Marketing with Meaning: A Step-by-Step Audit to Infuse Purpose into Your Strategy

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In a world where consumers are not just buying products but investing in values, purpose-driven marketing has emerged as a transformative force. Today’s customers seek more than just quality and convenience—they want to connect with brands that stand for something meaningful.  As businesses strive to convey their commitment to a higher purpose, it’s not only […]