From Drive-Thru to Digital: Navigating CRM and Marketing Automation for QSRs

Quick-Services Restaurants (QSRs) are built on a foundation of anticipating and fulfilling customer desires, and minimizing any obstacles between the customer and their desired experience. All in all, the customer experience is at the forefront of QSR priorities. But the customer experience doesn’t start and stop in the drive-thru lane – like most of our world, it’s gone digital. 

Celebrating Women’s Voices Around the Campfire: International Women’s Day 2024

Today, as we celebrate International Women’s Day, we honor the social, economic, cultural, and political achievements of women worldwide. This day is not just a moment of recognition but a call to action for continued efforts toward gender equality and empowerment.

At Campfire Consulting, we are dedicated to fostering a culture that values diversity in all its forms. In line with this year’s theme set by the United Nations, “Invest in women: Accelerate progress,” we believe in the power of diverse perspectives to drive innovation and success in the marketing industry.

How to Amplify Your B Corp Message

Creating a Communications Plan for Your B Corp Certification As pioneers in the evolving landscape of conscious capitalism, B Corps stand tall, merging profit with purpose. But once you’ve achieved B Corp Certification, what comes next? How do you make sure you’re not that proverbial tree in the forest, quietly existing? It’s not just about […]

Touchdown For Humanity

Beyond Creative Spark There’s always a lot of conversation around ad creative during the Super Bowl. Full on cinematic quality storytelling for a few seconds. I won’t give my take on that, a lot of it has been said.  The area I reflect on most, naturally, is the cost of that air time and how […]

A Guide to Goal Setting with B Impact Assessment

A Practical Guide to Goal Setting for B Corps Embarking on the journey to become a B Corp is not just a commitment to business excellence; it’s a pledge to make a positive impact on our world. Central to this commitment is the B Impact Assessment, a powerful tool for B Corps to meticulously measure […]

Embracing Impact: 10 Powerful Reasons for B Corp Certification

In a world where businesses are increasingly seeking to make a positive impact, B Corp Certification has emerged as a powerful beacon of change. If you’re contemplating the journey towards becoming a B Corp, you’re on the cusp of a transformative experience for your company and the world.  In this blog post, we explore the […]

Defining Your Audience for a Powerful Paid Media Strategy

Human crowd surrounding red target object on blue background. Horizontal composition with copy space.

In the dynamic world of digital marketing, the essence of a triumphant paid media strategy is rooted in an intimate understanding of your audience. When promoting products, services, or content, accurately targeting the right audience is fundamental to maximizing your return on investment. Here’s how to strategically define your audience for a robust paid media […]

Why Leverage a Consultant for Your B-Corp Certification?

In researching B Corp Certification, you’ll quickly find that it’s as rigorous and comprehensive as it is rewarding. The B Impact Assessment will take you through all departments of your company, forcing you to track, compile, and report on many different processes, policies, and standards. You’ll be asked to measure your greenhouse emissions, report on […]