How DoorDash’s Media Evolution is Changing the Game for QSRs

DoorDash just made a big move, and if you’re running a QSR, it’s worth paying attention. The company’s latest partnerships are designed to make advertising on its platform more effective, more targeted, and—most importantly—more relevant to the right customers at the right time. If that sounds like a game-changer, it is. For QSRs, this means […]

TikTok’s Potential Shutdown: A Guide for Brands

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The clock is ticking, and January 19th looms as a critical date for TikTok’s future in the U.S. While the platform’s fate remains uncertain, brands should be proactive, not panicked. Whether TikTok disappears overnight or we simply see increased regulatory scrutiny, the steps you take now will determine how well you weather the storm. Let’s […]

Breaking Down the Digital Media Debate: Independent DSPs vs. Google’s Ad Suite

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In today’s digital media landscape, the tools you choose to run your campaigns can significantly impact your results. At Campfire Consulting, we often encounter questions about why we prioritize independent demand-side platforms (DSPs) over Google’s ad suite. While both have their merits, our experience has shown that independent DSPs provide more accurate, transparent, and actionable […]

The Rise of Green Media: How Brands Can Embrace Sustainable Advertising

Data centers power the digital world, but their environmental toll is often overlooked. As digital advertising grows, brands face rising pressure to embrace sustainable practices. This post delves into the concept of green media and how reducing the carbon footprint of advertising can align with eco-conscious consumer expectations.

What Happens When Companies Choose Community Over Competition

In today’s rapidly changing world, businesses must go beyond simply acknowledging their environmental impact. At Campfire Consulting, we see the power of media to drive meaningful change. By embracing partnerships with innovators like Greenbids and Scope3, we’re using adtech to minimize the carbon footprint of media campaigns while amplifying the voices of brands committed to sustainability. Our participation in the 1% for the Planet Global Summit underscores a growing movement—one where community, collaboration, and eco-conscious storytelling are redefining the media landscape and pushing for a greener future.

The Responsible Use of AI in Paid Media: Walking the Tightrope Between Innovation and Integrity

Artificial intelligence is reshaping the world of paid media with unprecedented precision and personalization. But where do we draw the line between innovation and ethical responsibility? In industries like healthcare, finance, and CPG, where trust is everything, the risks of AI-driven media strategies are immense. This blog explores how brands can balance AI’s potential with a commitment to integrity, building trust while harnessing cutting-edge technology.

B1 Status: Unpacking The Dual Certification That Sets Impact Brands Apart

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The movement towards dual certification as a B Corporation and a 1% for the Planet member is gaining traction, as more organizations recognize the value of combining these two impactful commitments. Holding both certifications—referred to as B1 status—positions your organization as a leader in social and environmental responsibility. This blog explores what it means to become B1 certified, why it’s beneficial, and how your organization can achieve this status. 

Unmasking Greenwashing: The Power of Transparency in Sustainable Practices

As the demand for eco-friendly products rises, so too does the prevalence of greenwashing—where companies exaggerate or falsify their environmental efforts to appeal to conscious consumers. But in a market where trust is paramount, transparency is the only true antidote to this growing problem.

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