DoorDash just made a big move, and if you’re running a QSR, it’s worth paying attention. The company’s latest partnerships are designed to make advertising on its platform more effective, more targeted, and—most importantly—more relevant to the right customers at the right time.
If that sounds like a game-changer, it is. For QSRs, this means a whole new level of personalization and precision in media strategy. DoorDash is combining first-party data with advanced targeting tools, giving brands the ability to run smarter, more effective ad campaigns—both inside and outside of the DoorDash app.
What This Means for QSR Brands
Think about the last time you opened a food delivery app. You probably weren’t just browsing—you were hungry, ready to order, and looking for something that caught your eye. That’s exactly what makes DoorDash’s new ad tools so powerful for QSRs. Here’s how you can use them to your advantage:
- Reach Customers When They’re Ready to Buy – DoorDash’s in-app Sponsored Products and Sponsored Brands make sure your restaurant shows up at just the right moment—when people are actively searching for their next meal.
- Go Beyond the App – With new off-site media capabilities, you’re not just limited to DoorDash. Now, you can use their first-party data to target high-intent customers across Meta, Google, TikTok, and more—even before they open the app.
- See What’s Working (And What’s Not) – Real-time insights and programmatic tools make it easier to measure campaign performance, adjust your strategy, and make sure every ad dollar is working harder for you.
Why This Matters More Than Ever
Let’s be real—QSR competition is fierce, and customers expect convenience. They’re not just looking for food; they’re looking for a frictionless experience. The brands that win are the ones that meet them where they are, with offers and messaging that actually matter to them.
DoorDash’s new media tools aren’t just about running ads—they’re about building relationships with your customers in a way that feels natural and valuable. If you can deliver the right message at the right time—whether it’s a promo for a mid-afternoon coffee run or a dinner deal that hits right before decision time—you’re not just getting a sale, you’re earning loyalty.
So, What’s Next?
If you’re a QSR looking to take advantage of these new capabilities, now’s the time to start thinking strategically. How can you use these tools to increase repeat orders, drive higher-value purchases, and build stronger connections with your customers?
At Campfire Consulting, we help QSR brands craft smart, data-driven media strategies that actually move the needle. Let’s chat about how DoorDash’s new ad tools can work for you.
