Celebrating Women’s Voices Around the Campfire: International Women’s Day 2024

Today, as we celebrate International Women’s Day, we honor the social, economic, cultural, and political achievements of women worldwide. This day is not just a moment of recognition but a call to action for continued efforts toward gender equality and empowerment.

At Campfire Consulting, we are dedicated to fostering a culture that values diversity in all its forms. In line with this year’s theme set by the United Nations, “Invest in women: Accelerate progress,” we believe in the power of diverse perspectives to drive innovation and success in the marketing industry.

How to Amplify Your B Corp Message

Creating a Communications Plan for Your B Corp Certification As pioneers in the evolving landscape of conscious capitalism, B Corps stand tall, merging profit with purpose. But once you’ve achieved B Corp Certification, what comes next? How do you make sure you’re not that proverbial tree in the forest, quietly existing? It’s not just about […]

Touchdown For Humanity

Beyond Creative Spark There’s always a lot of conversation around ad creative during the Super Bowl. Full on cinematic quality storytelling for a few seconds. I won’t give my take on that, a lot of it has been said.  The area I reflect on most, naturally, is the cost of that air time and how […]

A Guide to Goal Setting with B Impact Assessment

A Practical Guide to Goal Setting for B Corps Embarking on the journey to become a B Corp is not just a commitment to business excellence; it’s a pledge to make a positive impact on our world. Central to this commitment is the B Impact Assessment, a powerful tool for B Corps to meticulously measure […]

Embracing Impact: 10 Powerful Reasons for B Corp Certification

In a world where businesses are increasingly seeking to make a positive impact, B Corp Certification has emerged as a powerful beacon of change. If you’re contemplating the journey towards becoming a B Corp, you’re on the cusp of a transformative experience for your company and the world.  In this blog post, we explore the […]

Why Leverage a Consultant for Your B-Corp Certification?

In researching B Corp Certification, you’ll quickly find that it’s as rigorous and comprehensive as it is rewarding. The B Impact Assessment will take you through all departments of your company, forcing you to track, compile, and report on many different processes, policies, and standards. You’ll be asked to measure your greenhouse emissions, report on […]

Embracing the B Corp Journey: A Guide to Amplifying Your Impact Post-Certification

man with red backpack on mountain after hike large rock

Welcome to the B Corp family where your impact journey continues. As a fellow B Corp, we at Campfire are overjoyed to welcome you to this vibrant community of change-makers. Congratulations on achieving B Corp certification! This remarkable milestone reflects your company’s steadfast dedication to social and environmental excellence. Your journey to this point is […]

Marketing with Meaning: A Step-by-Step Audit to Infuse Purpose into Your Strategy

person in jeans and white shoes stepping across stones to cross the river

In a world where consumers are not just buying products but investing in values, purpose-driven marketing has emerged as a transformative force. Today’s customers seek more than just quality and convenience—they want to connect with brands that stand for something meaningful.  As businesses strive to convey their commitment to a higher purpose, it’s not only […]

5 Tips for Starting Your B Corp Certification Journey

The path to becoming a B Corporation is as rewarding as it is challenging. It’s a journey that reshapes the very core of your business, aligning profit with purpose to create a positive impact on society and the environment. To help you navigate this transformative process, our Impact Consulting Team has outlined five essential steps […]