What Happens When Companies Choose Community Over Competition
In today’s rapidly changing world, businesses must go beyond simply acknowledging their environmental impact. At Campfire Consulting, we see the power of media to drive meaningful change. By embracing partnerships with innovators like Greenbids and Scope3, we’re using adtech to minimize the carbon footprint of media campaigns while amplifying the voices of brands committed to sustainability. Our participation in the 1% for the Planet Global Summit underscores a growing movement—one where community, collaboration, and eco-conscious storytelling are redefining the media landscape and pushing for a greener future.
How to Quantify Your Impact with Meaningful Data
In today’s market, merely stating your organization’s values is not enough to capture the attention and trust of savvy consumers. Companies that effectively measure and communicate their impact not only enhance their reputation but also drive growth and innovation. This blog will walk you through a framework to define and quantify your impact, ensuring your efforts align with your values and resonate authentically with your audience. We’ll explore how to set up your organization to avoid greenwashing and prove your commitment to making a measurable difference. Discover the steps to identify your impact areas, measure progress, and leverage technology for efficient data collection and reporting, ultimately showcasing your brand as a true leader in creating positive change.
Remembering September 11th on the 20 Year Anniversary
Benn Marine · Larry Vine & Allison Blackstone Reflect on 9/11 Twenty years since 9/11. How surreal is this feeling? It’s unbelievable to think an event still so fresh in our minds could have happened two decades ago. Larry Vine was there that day. He remembers the disbelief and fear, the panicked crowds, and the deafening silence […]
Pride Washing
The pavement is hot. It’s 93 degrees in early June and I am getting a behind-the-scenes tour of my home city, Portland, Maine, discovering the history of the LGBTQ+ bars here in the city with the USM Jean Byers Sampson Center LGBTQ+ Collections. I learned about the Portland queer community over the last 50 years […]
Campaign Spends and Brand Reactions
Whew. Media buyers rejoice with the close of another political window! Months of stress, anxiety, and political ads are finally coming to a close for the rest of us. Let’s take a look at who spent what, where, and why, as well as the response to the election from brands and ad agencies around the […]
VOTE
Make a plan to vote and then make a plan with your friends and family to vote. To help you make a plan and inspire you to get your vote to the polls, we’ve rounded up some resources for you. And, as a marketing agency, of course we want to lift up and highlight how […]
Augmented Reality
Pirates be damned, while ARRRRR might bring back visceral images of swashbuckling pirates, tall ships, and lots of rum, what we’re talking about is A-R, as in Augmented Reality. So what exactly is Augmented reality and what role can it play in your media strategy? Augmented reality is when a piece of technology (in most […]
Winning Back Trust
Fake news! We’ve heard it all a million times. Perhaps you’ve even uttered the phrase yourself. While we could write a whole blog post about fake news, that’s not what this is about. This is about how this claim and others in recent memory are degrading our trust in the media. Trust is important, its […]
B Responsibly Different™
Corporate responsibility is in high demand among consumers globally. And it’s not just with the young kids either. In a 2017 study conducted by Nielsen in partnership with the Conference Board and Global Consumer Confidence Survey found 81% of global respondents felt strongly that companies should be helping to improve the environment. Back in 2012 […]
What is Content?
We get this question all the time. What people really want to know, is what’s the difference between creative and content? While content teams and the idea of content marketing is becoming more and more prevalent, it’s still a new idea to a lot of folks. In the land of advertising and marketing agencies, most […]
