cups that click

Ball Aluminum Cups came to us with a mission: launch a national campaign for their recyclable aluminum cup and find the best way to connect with their audience at scale. While they had used programmatic and social media in the past, they were looking to go beyond digital and make a bigger splash across broader media channels.

We expanded their reach, leveraging broadcast TV, cable, CTV, and OLV across desktop, tablet, and mobile. The strategy was simple: go big with broadcast and cable, and use CTV and OLV to target specific geographies and audiences that mattered most. We built simultaneous reach in the lead-up to key milestones, working with both local syndicated networks and national broadcasters.