Media that Moves Your Brand Forward
Visibility is nice. Results are better. We don’t just throw money at ads and hope for the best. We engineer media strategies that work. Whether it’s driving revenue, building brand loyalty, or making sure your audience actually gives a damn, we get it done.
And we don’t just optimize for performance, we push for progress. We’re leading the charge on carbon-conscious media, holding vendors accountable, and redefining what success in media looks like not just for brands, but for the communities they touch.
We cut through the clutter, balance efficiency with effectiveness, and make sure every media dollar works harder. This isn’t just about “better media.” It’s about smarter media.
OUR SERVICES
Make Every Media Dollar Work Like a Million.
Cross-Channel strategy
Most media plans look great in a spreadsheet. We make sure they actually work in the real world. We align business goals with audience behavior to craft media strategies that connect, convert, and compound over time. Digital, social, traditional—whatever it takes to get the right people at the right time, with the right message.
Media Planning & Buying
Where does your money go? What does it do? We bring full transparency to media investments with a real-time scorecard so you always know what’s working. We’re not just placing ads; we’re engineering outcomes. Using AI-driven platforms, proprietary machine-learning scripts, and cross-platform integrations, we crush inefficiencies and make sure media dollars deliver on your business KPIs, not some generic industry benchmark.
Data is useless unless you know how to use it. We help brands set up, clean up, and power up their CRM and CDP systems, ensuring first-party data isn’t just sitting there, it’s fueling smarter targeting, sharper personalization, relevance, and stronger results. Everything is secure, privacy-first, and built to maximize your return on ad spend.
Data activation
We Know the Right People And How to Work with Them
Having connections is one thing. Knowing how to work with them is another. With access to 600+ media vendors nationwide (and growing), we don’t just buy placements we navigate the push and pull, ask the right questions, and structure deals that make an impact. Whether it’s CTV, broadcast, streaming audio, print, out-of-home, digital, or something entirely custom, we make sure your brand shows up the right way, in the right place, at the right time.
TRUTH IS HARD TO COME BY. Cross-Check Everything
Every platform is out to prove it’s worth your dollars. Spoiler: they’ll all say they’re winning.
That’s why, when clients want the real story around what’s actually working, what’s not, we bring in attribution muscle. Think platform data, third-party studies, and your own CRM signals, all stitched together to give you the full picture.
Add our partners to the Campfire media mix, and it’s like plugging a $5M data science team straight into your strategy.
Use all three angles.
Get answers, not just analytics.
AI-Driven Media, Powered by People
While others treat AI as an add-on, our team partners with platforms that embed it across the entire media workflow of planning, activation, optimization, and monetization.
Powered by machine learning, generative AI, and exclusive data assets, Campfire helps challenger brands cut through fragmentation to deliver sharper strategies, faster optimizations, and stronger performance. From real-time insights and audience discovery to AI-driven analysis and forecasting, it’s not just smarter tech it’s smarter outcomes.
And through our evolving AI Code of Ethics, we’re ensuring automation never replaces the human judgment, empathy, and integrity at the heart of everything we do here at Campfire.
RELEVANT AT SCALE
We’re not here to direct the story. We’re here to make sure it travels well. Campfire works behind the scenes with creative teams and agency partners to extend their vision across today’s media mix. With AI tools like cQuenced, we help turn existing brand content from YouTube videos to campaign footage into fresh, channel-ready assets built for CTV, social, and more. No reshoots. No rebriefs. Just sharper creative, supported by media strategy, and delivered with relevance at scale. You lead the story. We help it meet people where and when it matters.
Media That Doesn’t Trash the Planet
We don’t just buy media. We clean it up when our clients are ready to go there. Most people don’t realize that digital advertising now rivals the airline industry in carbon emissions, simply from serving ads. Green Media Products (GMPs) are a capability we offer for brands that want to reduce waste, lower emissions, and avoid funding low-quality inventory.
Built on Scope3’s verified emissions data, GMPs let us activate curated packages through SSPs and premium publishers that prioritize performance and sustainability. That means cleaner supply paths, smarter placements, and a brand reputation that doesn’t quietly bankroll the digital landfill. We recommend it for anyone who wants better business results and a media strategy that doesn’t cost the earth.
frequently asked questions
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Nope, that’s not our jam. We’re not a creative agency. We’re here to focus on your media investments and make sure every dollar works harder. We stick to what we do best: media strategy and execution. But don’t worry, we have amazing creative partners we can connect you with to bring your vision to life.
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Absolutely. We work in collaboration, not competition. We support some of the best creative agencies out there, helping them deliver powerful media strategies for their clients. The best stories come from the power of partnership, and we’re all in for that.
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We don’t do one-size-fits-all. Our pricing is customized to fit the unique needs of each client and their project. Depending on scope, we might use a commission-based model for media buying, keep you on retainer for ongoing strategic support, or even work on a revenue share or equity model for select brands. Whatever the approach, our flexible pricing ensures we’re set up to drive results with the right investment, aligned with your goals.
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Because media is complicated, and you shouldn’t be spending your time figuring it out. We bring the expertise and tools needed to optimize your media investments. From choosing the right channels to managing performance tracking, we act as an extension of your team, so you can focus on what you do best. Hire us, and we’ll work smarter to ensure your ad dollars work harder, cutting through the noise and driving real results.
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Founded in 2017 by Chris Marine, we’ve managed over $38MM in paid media for challenger brands, regional players, and nonprofits. Chris’s journey from on-air journalist to ad sales for big media companies sparked the creation of Campfire Consulting. He wanted to build a better way to support businesses while also doing good for people and the planet, and that’s exactly what we’ve been doing ever since.
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We’re proudly a Certified B Corporation, which means we meet rigorous standards for social and environmental performance, accountability, and transparency. We’re also a 1% for the Planet member, pledging 1% of our revenue to environmental causes. In 2025, we joined Ad Net Zero, reducing the carbon footprint of our campaigns. We don’t just talk the talk we walk the walk.
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We don’t just focus on profits—we believe in balancing people, the planet, and business growth. While we’re data-driven, we put human connection at the heart of every media decision. We understand how media dollars can support journalism, amplify underrepresented voices, and bring access to diverse representation in entertainment. Our Certified B Corporation status reflects our commitment to using media as a force for good—delivering measurable results while driving positive social and environmental impact.
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Let’s still talk. Media is an investment, and we believe everyone should understand how their dollars are working to drive growth regardless of the budget size. While we may decide, based on your goals, that you might not be at the right point in your marcomm journey to invest just yet, let’s make that decision together. We’re committed to transparency and ensuring that even small investments are strategically optimized. Media doesn’t need to be in the background when it’s a core part of your brand’s growth, and everyone deserves to be better informed.
the campfire difference
At Campfire, we’re not just here to place ads we’re here to build partnerships that actually move the needle. Our approach is flexible, hands-on, and results-driven, because real impact doesn’t come from one-size-fits-all solutions. It comes from knowing your brand, understanding your goals, and making every media dollar work smarter.
We get personal
We don’t do cookie-cutter. We dig deep into your brand, understand what makes it tick, and build media strategies that actually move the needle. This isn’t just a service it’s a true partnership designed to fuel your growth.
Purposeful agility
Fast doesn’t mean reckless. We stay sharp, move fast, and adapt but always with your long-term vision in focus. We cut through the noise, spot the right opportunities, and make sure every move is intentional, not just reactive.
results that matter
The numbers tell a story, but real success is about more than just metrics. We craft media strategies that don’t just drive growth - they build real connections, create lasting brand momentum, and keep you ahead of the curve.
SMART MEDIA STARTS HERE.