A Guide to Goal Setting with B Impact Assessment

By Brittany Angelo

A Practical Guide to Goal Setting for B Corps

Embarking on the journey to become a B Corp is not just a commitment to business excellence; it’s a pledge to make a positive impact on our world. Central to this commitment is the B Impact Assessment, a powerful tool for B Corps to meticulously measure and elevate their social and environmental performance. Beyond a scoring mechanism, the B Impact Assessment propels us toward continuous improvement, acting as a compass guiding us to higher standards. In this post, we’ll show you how to leverage the assessment for goal setting, unlock the potential for targeted enhancement, and benchmark your progress against competitors. Goals, in this context, are parameters that empower business leaders to define and reach company milestones, shaping a more sustainable and socially responsible future. 

Tool Feature: Goal Feature in the B Impact Assessment

Before we dive too much further into setting goals, we want to ensure everyone is aware of the “Goals” feature in the B Impact Assessment. The “set as goal” star feature on the B Impact Assessment platform allows users to establish specific objectives for improving their scores. This link to the B Impact Assessment Support Portal will explain the functionality of the feature, emphasizing its role in driving positive change within B Corps.

Utilize the B Impact Assessment as a strategic tool to pinpoint areas within your company’s performance that could benefit from improvement. 

  1. Analyze the assessment results with a strategic focus to identify specific sections where your company may have received low scores or areas with room for enhancement. Employ a strategic approach to goal-setting that centers around the low-scoring sections from your assessment or areas where improvement can wield the most substantial impact on your environment or for your people. By scrutinizing these low-scoring or potentially underperforming sections, you gain valuable insights into aspects of your business that can be refined and strengthened.
  2. After you’ve identified the key areas of improvement through strategic analysis, continue employing a strategic approach by prioritizing within those areas. Determine which of your low-performing aspects will have the most significant impact on your social and environmental performance. This targeted prioritization ensures that your efforts are focused on the most influential elements, allowing you to raise your overall assessment score and make meaningful strides toward becoming a more socially responsible and sustainable B Corp.


Prioritizing goals in alignment with these low-scoring areas ensures that your endeavors directly address the most critical challenges, contributing significantly to your overall improvement. This focused prioritization facilitates a more efficient allocation of resources and effort, ultimately leading to a more comprehensive and impactful enhancement of your B Corp’s social and environmental performance.

Continuous Improvement: Developing a Holistic Plan

Incorporate strategic planning into your B Corp journey by crafting a comprehensive and dynamic plan for continuous improvement, grounded in insights derived from the assessment. Identify specific questions where alternative answer options could enhance your company’s response in the future.

For example:

  • The question is “How does your company integrate social and environmental performance into decision-making?” And you check off “Employee training that includes social or environmental issues material to our company or its mission” but next time your goal is to check off that answer plus another one, “We measure out externalities in monetary terms and incorporate them into our financial balances” 
  • The question is “What percentage of energy use is produced from renewable sources?” And you check off “0%” but next time your goal is to check off “75-99%”

Use these insights as a guide to establish both short-term and long-term goals, with the aim of steadily elevating your overall score. This approach not only ensures that your company aligns with B Corp values but also sets the stage for sustained progress and a continual commitment to excellence in social and environmental performance.

Use these insights as a guide to establish both short-term and long-term goals, with the aim of steadily elevating your overall score. This approach not only ensures that your company aligns with B Corp values but also sets the stage for sustained progress and a continual commitment to excellence in social and environmental performance.

Identifying key focus areas will be integral to your continuous improvement plan. These critical facets encompass realms such as;

  • • Employee Engagement
    • Supply Chain Management
    • Community Impact
    • Energy and Resource Efficiency
    • Employee Benefits and Well-being
    • Innovation and Product Development
    • Transparency and Reporting
    • Customer Education
    • Policy Advocacy

Recognizing that there is always room for enhancement in these vital domains, your strategic plan should prioritize and address these areas to foster a holistic and sustainable transformation. By setting specific goals within these focus areas, you not only contribute to the betterment of your B Corp but also reinforce your commitment to fostering positive social and environmental impacts.

Benchmark Against Peers: Encouraging Healthy Competition

Embrace a collaborative spirit of growth and improvement within the community of B Corps. As you explore and compare your B Impact Assessment score with those of your competitors or market peers, envision this process as an opportunity for shared learning and development. By understanding where your strengths and challenges align with others, we collectively foster an atmosphere of mutual growth and support.

In the same spirit, set friendly and achievable competitive goals to enhance your performance in areas where improvement is needed. Consider this as a friendly challenge, an invitation for all to contribute to the betterment of our community. Through shared aspirations and encouragement, we can collectively elevate the standards of social and environmental responsibility. Let’s celebrate each other’s progress, learn from one another, and together, cultivate a thriving ecosystem of B Corps dedicated to making a positive impact on our world.

Foundations of Purpose-Driven Impact: Beyond SMART Goals

In the spirit of chasing both purpose and profit, let our impact plan serve as the foundation upon which we construct a future for companies that not only meets but exceeds the highest standards of social and environmental responsibility. While setting SMART goals—those that are Specific, Measurable, Achievable, Relevant, and Time-bound—can enhance the effectiveness and manageability of our journey, let us emphasize the broader vision. Regularly revisiting and reassessing these goals becomes the beacon of progress, ensuring that our efforts are not only effective but also harmonize with our commitment to a purpose-driven business. 

In the spirit of continuous improvement, let these goals be integral to our approach, guiding us toward a future where B Corps play a leading role in positive change. Together, let us weave a narrative of impact and innovation, fueled by the collective pursuit of a brighter, more sustainable future that transcends conventional standards.


Ready to align your purpose with your B corp journey?

Navigating the complexities of B Corp certification can be daunting, but you don’t have to do it alone. Book a discovery call with our team, and help guide you through the assessment and leave you with a roadmap for success. Together, we’ll simplify the process, clarify your goals, and set you on a clear path to certification. Let us know how we can help.


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