Renowned for its handcrafted, ethically sourced coffee and uplifting customer experiences, Aroma Joe’s stands as a leading franchise, proudly operating over 100 locations.
Partnering with Campfire Consulting has yielded a remarkable 57% increase in store count across eight states, a testament to our commitment to community and growth.
Having partnered with Aroma Joe’s for over four years, we are agile in the continuous optimization of their media strategy. Our focus is twofold: promoting current offerings and increasing brand awareness in new markets. We adopt a nimble approach to targeting, tailoring each campaign to a specific audience profile based on the promotion and changing interests.
Caroline Riley, CMO
Our tactics involve retail shopper data, competitive conquesting, and more, ensuring each campaign reaches potential Aroma Joe’s customers most likely to convert. The breadth of our media investments spans digital, social, and local broadcast, employing strategic platforms and devices to maximize reach for special events and promotions. This flexible strategy enables rapid testing, learning, and optimization to continuously grow the Aroma Joe’s fan base.
