CASE STUDY

Guiding East Coast Avalanche Education to B Corp Certification

Background & Goals

In the verification phase of their B Corp Certification, ECAE stood at 79 points, just shy of the 80 point threshold required to become a certified B Corp. Short on internal resources, they sought strategic guidance from Campfire to authentically earn the needed points to certify and strengthen their business impact.

Our Approach

Our research revealed ECAE as pioneers seeking B Corp certification, setting a new standard for impact in their industry. We conducted a thorough Gap Analysis to identify areas for improvement, then collaborated on policies and engagement strategies tailored to enhance ECAE’s impact and sustainability. Our approach ensured each step contributed to a more impactful future for ECAE.

  • Policy Development
    Creating job descriptions incorporating social and environmental performance, formalizing the onboarding process, and drafting a code of ethics based on ECAE's best practices and values.
  • Organizational Streamlining
    Organizing documentation, assisting ECAE in articulating their mission, and aligning every business aspect with this mission.
  • Communication Management
    Facilitating effective communication with B Lab's standards analyst and providing clear, actionable directions for ECAE.
  • Company Size Recategorization
    Correcting ECAE's company size in B Lab's records for accurate assessment.

The Results

  • Increased their B Corp score from 79 to 86.8, achieving Certified B Corp status
  • Improve internal processes, making B Corp certification less labor-intensive
  • Enhance external communication about their impact.
  • Create B Corp Directory public profile and create assets for certification announcement
  • Receive tailored recommendations for ongoing impact growth and future recertification

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