At the forefront of the dynamic craft brewing industry, Allagash Brewing Company has made a name for itself with its acclaimed Allagash White. In a market where excellence is expected, Allagash stands apart through relentless innovation and creativity. Our challenge was to leverage these strengths, enhancing Allagash’s presence and expanding its reach. We embarked on a journey to not just showcase their flagship product but to embed the brand deeply into the hearts of beer enthusiasts.
In charting Allagash Brewing’s media strategy, our focus was on transcending conventional digital campaigns. We aimed to craft unique brand opportunities, resonating deeply with target audiences, whether they were long-time enthusiasts or new to the Allagash experience.
In new markets, we deployed a mix of channels to effectively communicate the broader brand story, enhancing awareness and appeal.
We fine-tuned our target audience for each promotion, leveraging a mix of retail shopper data and competitive conquesting to ensure precision in reaching potential customers.
Our media strategy encompassed digital, social, and select local broadcast channels, providing a comprehensive and efficient expansion of reach for special events and promotions.
Our strategic media efforts for Allagash Brewing Company led to impressive and tangible results, redefining their reach and impact in the craft brewing market:
Liz Wilson, Marketing Manager
