CaMpfire Journal

Our journal is where media, values, and fresh perspectives collide. From industry insights to stories that move us, this is where we spark conversation and share what shapes our work, and the world around us.

Chris Marine Chris Marine

Scaling QSRs: Why B2B and B2C Media Must Work Together

Scaling a QSR brand isn’t just about reaching more customers—it’s about attracting the right investors too. Today, we explore why treating B2B and B2C media as separate efforts limits growth, and how an integrated strategy builds both brand love and franchise momentum. If you're ready to scale smart, this one's for you.

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Benn Marine Benn Marine

Celebrating B Corp Month: A Year of Impact at Campfire Consulting

Being a B Corp isn’t just a label—it’s a lens for everything we do. From policy advocacy and inclusive trainings to building new systems for measuring media's environmental and social footprint, 2024 was a year of bold action at Campfire. This post recaps how we’ve deepened our commitment to people and planet—and what’s next in our journey to reshape the media industry for good.

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