Welcome
Media is powerful, and we believe it should be wielded responsibly to create meaningful change. Around the campfire, we collaborate with our clients to solve challenges, share bold ideas, and craft strategies that amplify impact. Together, we can spark something extraordinary—pull up your favorite camp chair and join us.
Media Invested
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Media Partners
B Corp Score
About Us
Media with Purpose
At Campfire Consulting, we’re more than a media agency—we’re a partner in purpose. As a Certified B Corporation and a proud member of 1% for the Planet, we’re committed to driving positive change for people and the planet. In 2025, we joined Ad Net Zero to take bold steps toward reducing the carbon impact of our work. We’re also actively setting science-based targets and developing systems to measure the social and environmental impacts of our clients’ campaigns—going beyond traditional KPIs to provide deeper insights into the value of their media spend.
We believe media has the power to shape culture, spark conversations, and create lasting impact when wielded responsibly. That’s why we approach every challenge with curiosity, collaboration, and creativity. From reducing the carbon footprint of campaigns to amplifying messages that matter, we’re dedicated to finding innovative, values-aligned solutions for our clients.
At our core, we’re guided by a belief in community, connection, and meaningful work. When you join us around the campfire, you’re not just hiring a team—you’re becoming part of a shared mission to make a difference. Together, we can spark something extraordinary.
Meet the Team
Get to know the passionate experts behind Campfire Consulting—each dedicated to
creating impactful strategies that connect and inspire.
Amanda Olmsted
Senior Media Planner | She/Her
With 12 years in paid media strategy, Amanda delivers coordinated strategies and actionable insights to surpass client expectations.
Benn Marine
Director of Impact | He/Him
With 20 years of professional creative & political experience, Benn blends creativity and advocacy to help brands bridge purpose and progress.
Chris Marine
Founder and CEO | He/Him
From on-air journalist to media exec and now agency leader, he brings 15 years of expertise in crafting strategies that connect, inspire, and drive impact.
David Gogel
Head of Growth Strategy | He/Him
For 15 years David has driven growth for startups & nonprofits, advancing community-based economic development through place-based impact.
Gaby Carmichael
Sr. Dir. of Strategy & Planning
She/Her
With 7 years in B2B strategy, Gaby helps value-led brands amplify their impact through digital-first, results-driven marketing.
Kelly Gadsby
Sr. Account Manager | She/Her
With 8 years in advertising, Kelly drives revenue growth, builds strong client relationships, delivering exceptional service.
Pip Kolmar
Director of Operations | He/Him
With nearly a decade in agency operations, Pip excels in building flexible, data-driven processes that scale and adapt to change.
The Values That Guide Us
Campfire Consulting is more than a business; we’re a community committed to making a difference.
Leave it better than you found it
We follow leave no trace principles as we work to better the people & places we touch
Wade confidently through muddy waters
Embracing obstacles as opportunities to iterate, adapt, and push forward.
Stoke the Flames of Curiousity
Exploring uncovers truths that spark innovation, build connections, and fuel growth.
Climb Higher Together
Together, we achieve more. Our strength lies in collaboration, ensuring collective efforts lead to shared success.
Celebrate Unique Stories
We honor every unique story. In valuing diverse perspectives, we weave a richer, more resonant narrative.
Evolve with Intention
We stay adaptable by regularly reviewing and updating policies , ensuring they remain relevant and responsible.
What’s on your mind?
Frequently Asked Questions
Think of us like financial planners, but for media. Just as a financial advisor helps you navigate investments to grow your wealth, we guide our clients through the media landscape to strategically invest their dollars. Our goal? To meaningfully connect with their audience, grow their business, and create impactful strategies that make every media dollar count—all while optimizing for people and the planet.
We customize our pricing to best suit our clients' needs—there’s no one-size-fits-all model. Depending on the scope of work, we may work on a traditional commission model for media buying, or clients often keep us on retainer to integrate strategic media expertise into their team. Our flexible approach ensures we can deliver the right support to drive results.
Navigating the media landscape can be overwhelming, and that’s where a media agency comes in. We bring expertise, tools, and data-driven strategies to ensure your media investments are optimized for maximum impact. From pinpointing the best channels to connect with your audience to managing the complexity of media buying and performance tracking, we act as an extension of your team. Hiring a media agency means saving time, reducing guesswork, and ensuring your dollars are working as hard as they can to grow your business.
We were founded in 2017 by Chris Marine, a former on-air journalist whose curiosity about how journalism was funded led him to advertising sales for some of the largest and most diversified media companies in the United States. After years in supporting agencies and regional brands in media sales, Chris envisioned a better way to help companies while supporting people and the planet, sparking the creation of Dirigo Collective Inc, DBA Campfire Consulting.
We’re proud to be a Certified B Corporation, meeting rigorous standards of social and environmental performance, accountability, and transparency. As a member of 1% for the Planet, we commit at least 1% of our annual revenue to environmental causes. In 2025, we joined Ad Net Zero to actively combat climate change by reducing the carbon footprint of our campaigns and aligning our strategies with sustainability goals. These commitments shape everything we do, from amplifying messages that create meaningful change to driving measurable social and environmental impact.
Want to learn more? Explore our Impact Report to dive deeper into how we’re driving positive impact.
We believe success isn’t just about profit—it’s about balancing the needs of people, the planet, and business growth. While we are rooted in data, we are even more deeply rooted in human connection, ensuring the human element remains central to media planning and buying. At the same time, we’re always mindful of the social impacts of purchasing media and supporting publishers. Ad dollars can sustain journalism, prevent news deserts, amplify underrepresented voices, and provide access to local news and diverse representation in entertainment—changes that can transform lives and entire communities. Our Certified B Corporation status reflects how we hold ourselves accountable to these values, leveraging media to drive measurable results while creating positive social and environmental impact.
In the News
US INSIDER
Combating Greenwashing with Transparency
The Role of Accountability in Modern Marketing
At this moment, where purpose-driven brands are reshaping consumer expectations, businesses are confronted with both unprecedented opportunities and significant challenges. As awareness around environmental and social issues intensifies, consumers demand greater transparency, and the prevalence of greenwashing—a practice where companies falsely claim environmental benefits—threatens to erode trust and credibility. A recent study revealed that 86% of U.S. consumers expect companies to actively address social and environmental issues.