B1 Status: Unpacking The Dual Certification That Sets Impact Brands Apart
The movement towards dual certification as a B Corporation and a 1% for the Planet member is gaining traction, as more organizations recognize the value of combining these two impactful commitments. Holding both certifications—referred to as B1 status—positions your organization as a leader in social and environmental responsibility. This blog explores what it means to become B1 certified, why it’s beneficial, and how your organization can achieve this status.
How to Amplify Your B Corp Message
Creating a Communications Plan for Your B Corp Certification As pioneers in the evolving landscape of conscious capitalism, B Corps stand tall, merging profit with purpose. But once you’ve achieved B Corp Certification, what comes next? How do you make sure you’re not that proverbial tree in the forest, quietly existing? It’s not just about […]
Touchdown For Humanity
Beyond Creative Spark There’s always a lot of conversation around ad creative during the Super Bowl. Full on cinematic quality storytelling for a few seconds. I won’t give my take on that, a lot of it has been said. The area I reflect on most, naturally, is the cost of that air time and how […]
A Guide to Goal Setting with B Impact Assessment
A Practical Guide to Goal Setting for B Corps Embarking on the journey to become a B Corp is not just a commitment to business excellence; it’s a pledge to make a positive impact on our world. Central to this commitment is the B Impact Assessment, a powerful tool for B Corps to meticulously measure […]
Embracing Impact: 10 Powerful Reasons for B Corp Certification
In a world where businesses are increasingly seeking to make a positive impact, B Corp Certification has emerged as a powerful beacon of change. If you’re contemplating the journey towards becoming a B Corp, you’re on the cusp of a transformative experience for your company and the world. In this blog post, we explore the […]
