What Happens When Companies Choose Community Over Competition

In today’s rapidly changing world, businesses must go beyond simply acknowledging their environmental impact. At Campfire Consulting, we see the power of media to drive meaningful change. By embracing partnerships with innovators like Greenbids and Scope3, we’re using adtech to minimize the carbon footprint of media campaigns while amplifying the voices of brands committed to sustainability. Our participation in the 1% for the Planet Global Summit underscores a growing movement—one where community, collaboration, and eco-conscious storytelling are redefining the media landscape and pushing for a greener future.

How to Amplify Your B Corp Message

Creating a Communications Plan for Your B Corp Certification As pioneers in the evolving landscape of conscious capitalism, B Corps stand tall, merging profit with purpose. But once you’ve achieved B Corp Certification, what comes next? How do you make sure you’re not that proverbial tree in the forest, quietly existing? It’s not just about […]

Touchdown For Humanity

Beyond Creative Spark There’s always a lot of conversation around ad creative during the Super Bowl. Full on cinematic quality storytelling for a few seconds. I won’t give my take on that, a lot of it has been said.  The area I reflect on most, naturally, is the cost of that air time and how […]

A Guide to Goal Setting with B Impact Assessment

A Practical Guide to Goal Setting for B Corps Embarking on the journey to become a B Corp is not just a commitment to business excellence; it’s a pledge to make a positive impact on our world. Central to this commitment is the B Impact Assessment, a powerful tool for B Corps to meticulously measure […]

Embracing Impact: 10 Powerful Reasons for B Corp Certification

In a world where businesses are increasingly seeking to make a positive impact, B Corp Certification has emerged as a powerful beacon of change. If you’re contemplating the journey towards becoming a B Corp, you’re on the cusp of a transformative experience for your company and the world.  In this blog post, we explore the […]

Redefining Impact: Our 2023 Impact Report
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