TikTok’s Potential Shutdown: A Guide for Brands
The clock is ticking, and January 19th looms as a critical date for TikTok’s future in the U.S. While the platform’s fate remains uncertain, brands should be proactive, not panicked. Whether TikTok disappears overnight or we simply see increased regulatory scrutiny, the steps you take now will determine how well you weather the storm. Let’s […]
Breaking Down the Digital Media Debate: Independent DSPs vs. Google’s Ad Suite
In today’s digital media landscape, the tools you choose to run your campaigns can significantly impact your results. At Campfire Consulting, we often encounter questions about why we prioritize independent demand-side platforms (DSPs) over Google’s ad suite. While both have their merits, our experience has shown that independent DSPs provide more accurate, transparent, and actionable […]
Strengthening Connections: A Guide for Media Sales Teams to Build Lasting Partnerships
Data centers power the digital world, but their environmental toll is often overlooked. As digital advertising grows, brands face rising pressure to embrace sustainable practices. This post delves into the concept of green media and how reducing the carbon footprint of advertising can align with eco-conscious consumer expectations.
The Responsible Use of AI in Paid Media: Walking the Tightrope Between Innovation and Integrity
Artificial intelligence is reshaping the world of paid media with unprecedented precision and personalization. But where do we draw the line between innovation and ethical responsibility? In industries like healthcare, finance, and CPG, where trust is everything, the risks of AI-driven media strategies are immense. This blog explores how brands can balance AI’s potential with a commitment to integrity, building trust while harnessing cutting-edge technology.
Defining Your Audience for a Powerful Paid Media Strategy
In the dynamic world of digital marketing, the essence of a triumphant paid media strategy is rooted in an intimate understanding of your audience. When promoting products, services, or content, accurately targeting the right audience is fundamental to maximizing your return on investment. Here’s how to strategically define your audience for a robust paid media […]
