Touchdown For Humanity
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Beyond Creative Spark There’s always a lot of conversation around ad creative during the Super Bowl. Full on cinematic quality storytelling for a few seconds. I won’t give my take on that, a lot of it has been said. The area I reflect on most, naturally, is the cost of that air time and how […]
Defining Your Audience for a Powerful Paid Media Strategy
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In the dynamic world of digital marketing, the essence of a triumphant paid media strategy is rooted in an intimate understanding of your audience. When promoting products, services, or content, accurately targeting the right audience is fundamental to maximizing your return on investment. Here’s how to strategically define your audience for a robust paid media […]