B1 Status: Unpacking The Dual Certification That Sets Impact Brands Apart
The movement towards dual certification as a B Corporation and a 1% for the Planet member is gaining traction, as more organizations recognize the value of combining these two impactful commitments. Holding both certifications—referred to as B1 status—positions your organization as a leader in social and environmental responsibility. This blog explores what it means to become B1 certified, why it’s beneficial, and how your organization can achieve this status.
Using Your “Impact Report Offseason” for Continuous Improvement
Creating an impact report is a significant undertaking that requires careful planning, data collection, and thoughtful storytelling. But the work doesn’t stop once the report is published. The “offseason”—the period between reports—offers a valuable opportunity to reflect on your past performance and identify ways to improve for the next one. Remember, an impact report is an accountability tool for your organization and is valued by stakeholders, including your conscious consumers. If they can’t find your report or don’t find it engaging or informative, you’re missing a key engagement opportunity and potentially damaging your reputation. This blog explores how you can use the offseason effectively to enhance your future impact reports and maximize their value.
How to Quantify Your Impact with Meaningful Data
In today’s market, merely stating your organization’s values is not enough to capture the attention and trust of savvy consumers. Companies that effectively measure and communicate their impact not only enhance their reputation but also drive growth and innovation. This blog will walk you through a framework to define and quantify your impact, ensuring your efforts align with your values and resonate authentically with your audience. We’ll explore how to set up your organization to avoid greenwashing and prove your commitment to making a measurable difference. Discover the steps to identify your impact areas, measure progress, and leverage technology for efficient data collection and reporting, ultimately showcasing your brand as a true leader in creating positive change.
