Elevate Your Impact: Creating a Visually Stunning Report

An impact report serves as a powerful tool to showcase your company’s contributions, and there’s no doubt your organization has a compelling story to tell. But that won’t mean very much if your report isn’t engaging, readers give up, and your story goes untold. It’s essential to make your report visually engaging to capture and retain your audience’s attention.

Illuminating AI Bias in Marketing: A Call for Equity and Awareness

As we come together to celebrate Juneteenth—a day that honors the emancipation of enslaved African Americans—it’s the perfect time to reflect on our ongoing journey toward equality and justice. This reflection isn’t just personal; it stretches into our professional lives, including the ever-evolving world of marketing. With the rise of artificial intelligence (AI) revolutionizing how we connect with diverse audiences, we must also address the significant issue of AI bias. If left unchecked, this bias can perpetuate systemic inequities. So, let’s dive in and see how we can make AI work for everyone.

Celebrating Pride: Insights and Advice from Campfire Consulting’s Director of Impact

In honor of Pride Month, we sat down with Campfire’s Director of Impact Benn Marine to discuss the significance of Pride, the challenges and triumphs of being a trans individual in today’s world, and how businesses can genuinely support and uplift the LGBTQ+ community. With years of experience in advocacy and impact consulting, Benn shares valuable insights and practical advice on fostering inclusivity, avoiding performance activism, and making a real difference through meaningful actions.

Maximizing Impact: The Essential Guide to Amplifying Your Impact Report

This comprehensive guide is designed to empower your organization with the knowledge and tools needed to not only broadcast your achievements but also engage and inspire stakeholders and the wider community effectively. From crafting compelling narratives to leveraging innovative distribution strategies, we delve into how you can maximize the reach and resonance of your impact report, turning information into action.

Leading with Purpose: 5 Corporate Impact Initiatives Gaining Momentum

Quick-Services Restaurants (QSRs) are built on a foundation of anticipating and fulfilling customer desires, and minimizing any obstacles between the customer and their desired experience. All in all, the customer experience is at the forefront of QSR priorities. But the customer experience doesn’t start and stop in the drive-thru lane – like most of our world, it’s gone digital. 

Defining Your Audience for a Powerful Paid Media Strategy

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In the dynamic world of digital marketing, the essence of a triumphant paid media strategy is rooted in an intimate understanding of your audience. When promoting products, services, or content, accurately targeting the right audience is fundamental to maximizing your return on investment. Here’s how to strategically define your audience for a robust paid media […]

Embracing the B Corp Journey: A Guide to Amplifying Your Impact Post-Certification

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Welcome to the B Corp family where your impact journey continues. As a fellow B Corp, we at Campfire are overjoyed to welcome you to this vibrant community of change-makers. Congratulations on achieving B Corp certification! This remarkable milestone reflects your company’s steadfast dedication to social and environmental excellence. Your journey to this point is […]

Marketing with Meaning: A Step-by-Step Audit to Infuse Purpose into Your Strategy

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In a world where consumers are not just buying products but investing in values, purpose-driven marketing has emerged as a transformative force. Today’s customers seek more than just quality and convenience—they want to connect with brands that stand for something meaningful.  As businesses strive to convey their commitment to a higher purpose, it’s not only […]

Redefining Impact: Our 2023 Impact Report
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