The Complexity of Reach and Frequency in Today’s Fragmented Media Environment

One of the most common questions we get is, “Can you tell us the total reach and frequency of this plan?” It’s a great question, but the answer is more complicated than it used to be. In today’s world, where people use many different types of media, it’s not easy to give a simple answer. Let’s explore why that is and understand more about reach and frequency in this modern media landscape.

Redefining Impact: Our 2023 Impact Report
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