The Responsible Use of AI in Paid Media: Walking the Tightrope Between Innovation and Integrity
Artificial intelligence is reshaping the world of paid media with unprecedented precision and personalization. But where do we draw the line between innovation and ethical responsibility? In industries like healthcare, finance, and CPG, where trust is everything, the risks of AI-driven media strategies are immense. This blog explores how brands can balance AI’s potential with a commitment to integrity, building trust while harnessing cutting-edge technology.
The Complexity of Reach and Frequency in Today’s Fragmented Media Environment
One of the most common questions we get is, “Can you tell us the total reach and frequency of this plan?” It’s a great question, but the answer is more complicated than it used to be. In today’s world, where people use many different types of media, it’s not easy to give a simple answer. Let’s explore why that is and understand more about reach and frequency in this modern media landscape.
