The Complexity of Reach and Frequency in Today’s Fragmented Media Environment

One of the most common questions we get is, “Can you tell us the total reach and frequency of this plan?” It’s a great question, but the answer is more complicated than it used to be. In today’s world, where people use many different types of media, it’s not easy to give a simple answer. Let’s explore why that is and understand more about reach and frequency in this modern media landscape.


Last year marked the sixth time since 1896 a modern Olympics was either postponed or cancelled. Historically this sort of last resort measure is reserved for times of war; the first during World War I and last during World War II. Postponing the 2020 Tokyo Summer Olympics put NBCUniversal in a very difficult position; with […]

Redefining Impact: Our 2023 Impact Report
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