How To Decide Which Social Platforms Make Sense For Your Brand
The ever-evolving world of Social Media can be difficult to jump into- just when you think you’ve got a plan in place for launching an online presence, the world shifts and you need to reassess all that you thought you knew! Coupled with thousands of How-To articles, and dozens of management platforms, it’s easy to […]
Increase Search With Radio Advertising
With all the flashy ways to target an audience online, it’s easy to automatically assume if you’re looking to increase quality web traffic, your first stop needs to be with a digital approach, right? Well not necessarily. A study from the Radio Advertising Bureau (RAB) found that “radio generated an average 29% lift in google search activity.” […]
Lessons Learned Battling Giants
Well, folks, we made it! 2017 was an inspiring year and we couldn’t be more excited for the foundation that was put into place for 2018 of MMP, an advertising agency built for you, by you. If you think of what we’ve accomplished together it really is the beginning of a story comparable to the […]
Are You Still Advertising Like It’s 1967?
There was a time when you could place your ad on the evening news across the three major broadcast networks and know that your message was hitting your target market. We lived in a much smaller world then. That approach was so effective our entire advertising culture has been wrapped in that way of thinking […]
The History of the Macy’s Thanksgiving Day Parade
Thanksgiving in America is a holiday steeped in tradition. Between the customary turkey dinner with all the fixings, the annual football games, and people preparing to line up for the sales on Black Friday, the rituals run the gamut. One of the most time-honored Thanksgiving traditions has been around for the better part of a […]
5 Marketing Mistakes That May Be Costing You Your Business
Running a successful business involves many different spinning wheels. In order to keep your company growing consistently, smoothly, and efficiently, you need to keep each one of those components moving in the right direction. However, some of those wheels are more important to the success of your business than others. The way you market your […]
How to Determine an Advertising and Marketing Budget
Many people have a hard time deciding their advertising and marketing budgets. These are two crucial elements of a business plan. Unfortunately, it’s can be tricky to figure out the right percentage of revenue to allocate to them. You shouldn’t have to stress out or play a guessing game with your budget. This article will […]
Advertising Terms You Need To Know.
Are you ready to start running ads for your business, but not sure where or how to start? If so, you aren’t alone. There are many people who want to take advantage of affordable advertising. The question is, how can you run an ad campaign without a dedicated expert to oversee the process? It turns […]
Omnichannel vs. Multichannel Media Planning: Which one is best for your business?
There’s a lot to think about when setting up an advertising campaign. The advent of new communications channels, from YouTube to Snapchat and far beyond, has given advertisers many more options than there used to be. You will inevitably use multiple channels in your media plan. The question is: Should you pursue an omnichannel or […]
Quick Tips to Master Your Media Planning
Are you a business owner growing increasingly frustrated by the barrage of media planning advice? One week you’re supposed to be running ads on Facebook, and the next week Facebook is out but Snapchat is in. How is any business owner with a massive to-do list supposed to know what they should do to grow […]
