Key to Conversions: 5 Tips to a High Performing Landing Page
As you might have detected from our many blog posts, the idea of one-size-fits-all marketing strategies have no place with our team at Campfire. Just as each one of you and your businesses are unique, so should be your advertising – as far as a budget will allow, of course! This same tenet holds true […]
Data: The Unsexy Truth In Marketing
Any fan of the award-winning AMC series Mad Men would be able to describe the scene where anti-hero Don Draper pitches the concept of the Carousel to a room of Kodak executives – a scene that embodies the public perception of Madison Avenue’s ‘Golden Age.’ It’s a moment that brings tears to the eyes of […]
Why ‘Quality Over Quantity’ Matters
We hear it every day: our ability to focus is decreasing with the rise of the smartphones, and the younger generation has the attention span of a goldfish. While there may be partial truth in this, it’s also worth posing the question, “Do we simply have less tolerance for average content on our Social Media?” […]
How To Decide Which Social Platforms Make Sense For Your Brand
The ever-evolving world of Social Media can be difficult to jump into- just when you think you’ve got a plan in place for launching an online presence, the world shifts and you need to reassess all that you thought you knew! Coupled with thousands of How-To articles, and dozens of management platforms, it’s easy to […]
Increase Search With Radio Advertising
With all the flashy ways to target an audience online, it’s easy to automatically assume if you’re looking to increase quality web traffic, your first stop needs to be with a digital approach, right? Well not necessarily. A study from the Radio Advertising Bureau (RAB) found that “radio generated an average 29% lift in google search activity.” […]
Lessons Learned Battling Giants
Well, folks, we made it! 2017 was an inspiring year and we couldn’t be more excited for the foundation that was put into place for 2018 of MMP, an advertising agency built for you, by you. If you think of what we’ve accomplished together it really is the beginning of a story comparable to the […]
Are You Still Advertising Like It’s 1967?
There was a time when you could place your ad on the evening news across the three major broadcast networks and know that your message was hitting your target market. We lived in a much smaller world then. That approach was so effective our entire advertising culture has been wrapped in that way of thinking […]
The History of the Macy’s Thanksgiving Day Parade
Thanksgiving in America is a holiday steeped in tradition. Between the customary turkey dinner with all the fixings, the annual football games, and people preparing to line up for the sales on Black Friday, the rituals run the gamut. One of the most time-honored Thanksgiving traditions has been around for the better part of a […]
5 Marketing Mistakes That May Be Costing You Your Business
Running a successful business involves many different spinning wheels. In order to keep your company growing consistently, smoothly, and efficiently, you need to keep each one of those components moving in the right direction. However, some of those wheels are more important to the success of your business than others. The way you market your […]
How to Determine an Advertising and Marketing Budget
Many people have a hard time deciding their advertising and marketing budgets. These are two crucial elements of a business plan. Unfortunately, it’s can be tricky to figure out the right percentage of revenue to allocate to them. You shouldn’t have to stress out or play a guessing game with your budget. This article will […]
