Where Does It Stop
If you go to Ad Age’s website you will see a story about an outdoor apparel brand that took ‘online disruption’ too far. I’m choosing to leave the brand unnamed to break the cycle of earned publicity (but if you really need to know who it was you can find it there). I believe that […]
How Much is Too Much
A new report from Kantar came out. In it, they bring up the dangers of over-commercialization. It addresses a really important subject, which is something we discuss a lot: how, and how often to communicate with your audience and prospects. While data provides a lot of insights, one thing it won’t reveal is the damage […]
The Pursuit of Truth
Truth. Call me a hopeless romantic but it’s one of those words that carries a lot of weight. It’s what inspired me to pursue journalism and then later a career in marketing. What’s the correlation? Well, at the end of the day I’m a storyteller and instinctively curious about people. It turns out when I […]
Our Voices
The month of May is a big month for Campfire – it’s our anniversary month, no flowers please – and this year marks two years since the agency hit the ground running. It was created with a vision of making a better service for clients, and creating an inspiring place for marketing and creative minds […]
There’s No Business Like Show Business
It’s 1929, you’re at the Hollywood Roosevelt Hotel and the audience is around 270 of Hollywood’s brightest stars. It’s the first-ever Academy Awards and the only one never broadcasted. It was a private dinner and the awards ceremony itself only lasted fifteen minutes. Almost unrecognizable compared to the 91st Academy Awards ceremony held at the […]
Media Planning & Buying 101
Years later I still think back to one of the first explanations I had of what a media buyer is responsible for. My mentor warned me, “no one will ever understand what you do,” and he was right. I like to think of myself as a personable guy, yet at a party when I try […]
3 Tips For Conquering Your 2018 Social Media Problems
It may seem at times to be an almost impossible task; keeping up with the constantly shifting tides of social media change, whether it be updated algorithms, content streams flooded with competitors, or simply the number of options you have to present your brand to the world. Just when you think you’ve got a handle […]
Key to Conversions: 5 Tips to a High Performing Landing Page
As you might have detected from our many blog posts, the idea of one-size-fits-all marketing strategies have no place with our team at Campfire. Just as each one of you and your businesses are unique, so should be your advertising – as far as a budget will allow, of course! This same tenet holds true […]
Data: The Unsexy Truth In Marketing
Any fan of the award-winning AMC series Mad Men would be able to describe the scene where anti-hero Don Draper pitches the concept of the Carousel to a room of Kodak executives – a scene that embodies the public perception of Madison Avenue’s ‘Golden Age.’ It’s a moment that brings tears to the eyes of […]
Why ‘Quality Over Quantity’ Matters
We hear it every day: our ability to focus is decreasing with the rise of the smartphones, and the younger generation has the attention span of a goldfish. While there may be partial truth in this, it’s also worth posing the question, “Do we simply have less tolerance for average content on our Social Media?” […]
