The Law of the Hammer: Chasing Trends
If you’d been a reader of the London periodical Once a Week – all the way back in 1868 – you may have stumbled across the observation: “Give a boy a hammer and chisel; show him how to use them; at once he begins to hack the doorposts, to take off the corners of shutter […]
The Era of Connected – What is CTV?
We’re in a renaissance of how stories are being told because of the unprecedented amount of content people have access to. One of the main drivers of this change comes from the advancements in Connected TV (CTV). Connected TV (CTV) refers to any TV set that can be connected to the internet and access long-form […]
Poductivity | How the Podcast Has Shaped How We Learn
Okay, so I nerd out way too much over podcasts. Even as a lifelong musician, I now spend almost all my time learning through podcasts or YouTube instead of listening to music. With an ever-expanding catalog of options in all categories to listen to, this industry has shaped how we consume content, and in turn, […]
One Final Look Back
No countdown can match the final ten seconds of the day on New Year’s Eve. If you’re doing this thing we call ‘life’ seriously, those final seconds represent all of the good, bad, and messy in the year that was. As the clock strikes midnight, it’s one of the few times of the year where […]
It’s Not Natural, But It’s Necessary
Here’s why sound design and effects are crucial to the quality of a film. Let’s all agree that even though ‘Bumblebee’ is a Transformers movie, that it was far better than the past few (do me a favor and never watch Transformers: The Last Knight which got a 15% approval on Rotten Tomatoes). Though we […]
Our Brand Has Merit
We don’t like to toot our horn that much, we prefer to do that for our clients – but this is one we’re pretty stoked about, so we wanted to share! Last Thursday, Campfire was recognized from the Boston Ad Club’s Hatch Awards for our own agency’s identity and branding system that we have developed […]
Welcome Leo
The world moves fast, and in the media, it moves ten times faster. How do you keep up? By surrounding yourself with fresh perspectives and people who aren’t afraid to push boundaries- and sure as hell don’t hold you back in the pursuit of better. People often ask us at Campfire what makes us different, […]
Launching Into The Holidays
As I’m writing this, Laurie Strode is giving her brother hell in the latest installment of Halloween, however, in my head, Clarence is getting his wings from Zuzu ringing her bell in It’s a Wonderful Life. Such confliction – I know! However, I’m not alone. A report by the National Retail Federation finds that “each […]
The Surge of Political Ad Dollars
Since the 1920s, one of the major linchpins in our democratic process has been media. Catapulted into homes across America by way of kitschy slogans, shows, and messaging, the tools we use to communicate have been used to inform and persuade the public. Each year it seems new records are shattered in political spending, and […]
How hot pink boards brought a nation to its knees
I know I’m a bit late to the game here, but this will always be worth talking about for what it accomplished while it existed. For those who haven’t heard, Ronald Rael – a professor of architecture – and co. installed bright pink seesaws at the border wall in Juarez. https://www.instagram.com/p/B0fY2R6hfKr/ Although it was up […]
