Operation Christmas Drop
During this time of year, like so many others, I’m a sucker for a good holiday story that I can turn on and pay attention to half of the time, but still know in the beginning they met unexpectedly, in the middle something pulls them apart and in the end they wind up together, living […]
Campaign Spends and Brand Reactions
Whew. Media buyers rejoice with the close of another political window! Months of stress, anxiety, and political ads are finally coming to a close for the rest of us. Let’s take a look at who spent what, where, and why, as well as the response to the election from brands and ad agencies around the […]
VOTE
Make a plan to vote and then make a plan with your friends and family to vote. To help you make a plan and inspire you to get your vote to the polls, we’ve rounded up some resources for you. And, as a marketing agency, of course we want to lift up and highlight how […]
Augmented Reality
Pirates be damned, while ARRRRR might bring back visceral images of swashbuckling pirates, tall ships, and lots of rum, what we’re talking about is A-R, as in Augmented Reality. So what exactly is Augmented reality and what role can it play in your media strategy? Augmented reality is when a piece of technology (in most […]
Winning Back Trust
Fake news! We’ve heard it all a million times. Perhaps you’ve even uttered the phrase yourself. While we could write a whole blog post about fake news, that’s not what this is about. This is about how this claim and others in recent memory are degrading our trust in the media. Trust is important, its […]
B Responsibly Different™
Corporate responsibility is in high demand among consumers globally. And it’s not just with the young kids either. In a 2017 study conducted by Nielsen in partnership with the Conference Board and Global Consumer Confidence Survey found 81% of global respondents felt strongly that companies should be helping to improve the environment. Back in 2012 […]
What is Content?
We get this question all the time. What people really want to know, is what’s the difference between creative and content? While content teams and the idea of content marketing is becoming more and more prevalent, it’s still a new idea to a lot of folks. In the land of advertising and marketing agencies, most […]
Imagine Life without Print
Imagine a world without texting your friends or being able to read a book… Imagine not being able to read about history… Imagine wordy tattoos weren’t a thing…or languages and the bible didn’t exist… Imagine sitting in quarantine without limited access to books and movies… Today, life would be pretty dull and boring without […]
Farewell Friend
It’s 3:30am, the streets are quiet, and I’m anxiously pacing ahead of my family in a city I hardly know. The destination – 67th and Columbus Ave in New York City. I’m 15 years old and even though I’ve never been to the studio of what at the time was ‘Live with Regis and Kelly’ […]
Two Trips Around the Sun
Happy Birthday Campfire! Wow what two years will do! From tripling the size of our team, doubling our investments in software, data and technology, to the launch of two podcast shows (Renegades and Mavericks and Responsibly Different) we couldn’t be more proud of where we are. It hasn’t always been sunshine and rainbows, and […]
