Augmented Reality
Pirates be damned, while ARRRRR might bring back visceral images of swashbuckling pirates, tall ships, and lots of rum, what we’re talking about is A-R, as in Augmented Reality. So what exactly is Augmented reality and what role can it play in your media strategy? Augmented reality is when a piece of technology (in most […]
Winning Back Trust
Fake news! We’ve heard it all a million times. Perhaps you’ve even uttered the phrase yourself. While we could write a whole blog post about fake news, that’s not what this is about. This is about how this claim and others in recent memory are degrading our trust in the media. Trust is important, its […]
B Responsibly Different™
Corporate responsibility is in high demand among consumers globally. And it’s not just with the young kids either. In a 2017 study conducted by Nielsen in partnership with the Conference Board and Global Consumer Confidence Survey found 81% of global respondents felt strongly that companies should be helping to improve the environment. Back in 2012 […]
What is Content?
We get this question all the time. What people really want to know, is what’s the difference between creative and content? While content teams and the idea of content marketing is becoming more and more prevalent, it’s still a new idea to a lot of folks. In the land of advertising and marketing agencies, most […]
Imagine Life without Print
Imagine a world without texting your friends or being able to read a book… Imagine not being able to read about history… Imagine wordy tattoos weren’t a thing…or languages and the bible didn’t exist… Imagine sitting in quarantine without limited access to books and movies… Today, life would be pretty dull and boring without […]
Farewell Friend
It’s 3:30am, the streets are quiet, and I’m anxiously pacing ahead of my family in a city I hardly know. The destination – 67th and Columbus Ave in New York City. I’m 15 years old and even though I’ve never been to the studio of what at the time was ‘Live with Regis and Kelly’ […]
Two Trips Around the Sun
Happy Birthday Campfire! Wow what two years will do! From tripling the size of our team, doubling our investments in software, data and technology, to the launch of two podcast shows (Renegades and Mavericks and Responsibly Different) we couldn’t be more proud of where we are. It hasn’t always been sunshine and rainbows, and […]
Does Rumour Have It?
S’mores by the campfire. Dogs on the grill. Fireworks blasting in the sky. The sound of freedom ringing as America’s favorite summer holiday arrives. Here we are in 2020, mid-pandemic, close to another election, and fueled by the media more than ever. To anyone who consumes media, perhaps the Fourth of July serves as a […]
Boycotting Facebook
As you’ve probably heard, there are some reputable brands that are taking part in a boycott of Facebook, requesting that better policies are put in place to enforce regulations barring hate speech and the spread of misinformation. As former journalists, media reps for some of the largest and most diversified media companies in the country, […]
Bridging the Experiential Gap
June 29, 2007 marks a day in the history books that would go on to redefine how we connect with the rest of the world. Steve Jobs famously unveiled the iPhone to the masses. Like any live production, Steve’s body language and synergy with the audience is what made the performance for those attending plus […]
