To Teach or Not To Teach?
Last week was Teacher Appreciation Week, and I wanted to reflect on one my favorite teachers and the power of being an educator. I vividly remember on the chalkboard of my 5th grade classroom, Mr. Forand had a felt banner on the left-hand side that said “Today is the first day of the rest of […]
The Worst They Can Say is No | A Q&A With Former DC Intern Rachel Flannery
April 30th marked the last day of National Internship Awareness Month; a day where interns can reflect on the short, but hopefully sweet time they’ve spent at their company. Interning is more than dipping a toe into the water of the working world; it’s a right of passage and a means to full-time employment. One […]
Who Does Data Benefit Most?
A recent report conducted by the Global Web Index (GWI) took a hard look at peoples’ complicated relationship with the media, analyzing our wants, needs, and habits while forecasting what’s in store for us in the foreseeable future. Along with some unique lessons learned about bricks-and-mortar stores in the wake of Coronavirus, GWI delivered game-changing […]
How a Pandemic Fueled an eCommerce Boom
No matter how your life was touched by COVID, one commonality that can be shared by all is the notion that the world changed before our eyes in real-time. Our planet saw this change in the form of clearer skies and cleaner waterways. For people, life changed literally overnight as bars, restaurants, and offices closed […]
Volunteer Like You Mean It
It’s easy to hit a wall when looking for ways to help the less fortunate. Sometimes the small — and large — gestures we make towards the unhoused or elderly may feel fruitless when, in fact, the opposite may be true. As National Volunteer Month continues, staying motivated and committed to a cause you hold […]
8 Female-Led Organizations Changing the World Right Now
As we near the end of another International Women’s Month, one can’t help but reflect on the myriad ways life has changed for women throughout the years. The number of female CEOs in Fortune 500 companies is at an all-time high (even though women only account for a dismal 6%, of CEO spots), Roe v. […]
Happy New Year!
Well… 2020 quite frankly sucked, but for all the loss and hardship came an evolution. The year changed the lives of people across the globe and with doing so the media landscape all at once. Without exaggerating it changed overnight. It was ten years of anticipated growth across platforms squeezed into nine months. When homes […]
Operation Christmas Drop
During this time of year, like so many others, I’m a sucker for a good holiday story that I can turn on and pay attention to half of the time, but still know in the beginning they met unexpectedly, in the middle something pulls them apart and in the end they wind up together, living […]
Campaign Spends and Brand Reactions
Whew. Media buyers rejoice with the close of another political window! Months of stress, anxiety, and political ads are finally coming to a close for the rest of us. Let’s take a look at who spent what, where, and why, as well as the response to the election from brands and ad agencies around the […]
VOTE
Make a plan to vote and then make a plan with your friends and family to vote. To help you make a plan and inspire you to get your vote to the polls, we’ve rounded up some resources for you. And, as a marketing agency, of course we want to lift up and highlight how […]
