The Rise of Green Media: How Brands Can Embrace Sustainable Advertising
Data centers power the digital world, but their environmental toll is often overlooked. As digital advertising grows, brands face rising pressure to embrace sustainable practices. This post delves into the concept of green media and how reducing the carbon footprint of advertising can align with eco-conscious consumer expectations.
What Happens When Companies Choose Community Over Competition
In today’s rapidly changing world, businesses must go beyond simply acknowledging their environmental impact. At Campfire Consulting, we see the power of media to drive meaningful change. By embracing partnerships with innovators like Greenbids and Scope3, we’re using adtech to minimize the carbon footprint of media campaigns while amplifying the voices of brands committed to sustainability. Our participation in the 1% for the Planet Global Summit underscores a growing movement—one where community, collaboration, and eco-conscious storytelling are redefining the media landscape and pushing for a greener future.
The Responsible Use of AI in Paid Media: Walking the Tightrope Between Innovation and Integrity
Artificial intelligence is reshaping the world of paid media with unprecedented precision and personalization. But where do we draw the line between innovation and ethical responsibility? In industries like healthcare, finance, and CPG, where trust is everything, the risks of AI-driven media strategies are immense. This blog explores how brands can balance AI’s potential with a commitment to integrity, building trust while harnessing cutting-edge technology.
The Paper Turkey
I was at a party store recently and walked past a small section of Thanksgiving decor. Shelves were stocked with seasonal plates covered in autumn leaves, napkins with whimsical “gobble til you wobble” inscribed on them, and one goofy-looking plush turkey. This jogged my memory and I had a flashback to when my kids were […]
A Brief Explanation of the Supply Chain Quagmire
As the holidays inch closer, consumers find themselves dejected, frustrated, and paranoid with the massive disruption in the supply chain affecting every aspect of life. Empty shelves, sky-high prices, shipping delays with only weeks until the gifting season wraps up; it feels like we’re waiting for a storm that’s already touched land. With no end […]
Political TikTok Is a Work in Progress
TikTok feels like a microcosm of the internet; an ever-expanding platform filled with billions of videos covering everything from wild conspiracy theories to smoothie hacks. Powered by an algorithm that determines which video a user may like based on content interactions like the amount of time spent on a video and video completion rate, TikTok […]
Trying Times for Facebook
This month, a bombshell story from The Wall Street Journal entitled The Facebook Files took a deep-dive into Facebook, investigating the multi-billion dollar company’s impact and influence on people — specifically kids — from the inside. In one story entitled “Facebook’s Effort to Attract Preteens Goes Beyond Instagram Kids, Documents Show”, The Wall Street Journal […]
Back to school, back to normal?
Something Thomas* didn’t expect to feel on his first day back teaching after a long summer dealing with the Delta variant was a sense of relief. Things aren’t back to normal by any stretch of the imagination — kids are still wearing masks and their parents are still fighting for the“right” to go mask-free — […]
Invisible Holidays
I knew early on I was never going to be a perfect fit. All around me, everyone seemed to have this innate understanding of life while I puttered around like a chubby pinball from outer space. Call it disordered thinking, but I could never wrap my head around the kind of CRAP kids my age […]
How to Help Afghan Refugees Right Now
The last two weeks feel too familiar. An endless war, a broken country, thousands of people fleeing insurgent forces. The fall of Kabul saw thousands of Afghan citizens desperately try to leave their home to escape the Taliban. Some have managed to escape, a small percentage of the 400,000 Afghani citizens who’ve been displaced since […]
