The Responsible Use of AI in Paid Media: Walking the Tightrope Between Innovation and Integrity
Artificial intelligence is reshaping the world of paid media with unprecedented precision and personalization. But where do we draw the line between innovation and ethical responsibility? In industries like healthcare, finance, and CPG, where trust is everything, the risks of AI-driven media strategies are immense. This blog explores how brands can balance AI’s potential with a commitment to integrity, building trust while harnessing cutting-edge technology.
The Paper Turkey
I was at a party store recently and walked past a small section of Thanksgiving decor. Shelves were stocked with seasonal plates covered in autumn leaves, napkins with whimsical “gobble til you wobble” inscribed on them, and one goofy-looking plush turkey. This jogged my memory and I had a flashback to when my kids were […]
A Brief Explanation of the Supply Chain Quagmire
As the holidays inch closer, consumers find themselves dejected, frustrated, and paranoid with the massive disruption in the supply chain affecting every aspect of life. Empty shelves, sky-high prices, shipping delays with only weeks until the gifting season wraps up; it feels like we’re waiting for a storm that’s already touched land. With no end […]
Political TikTok Is a Work in Progress
TikTok feels like a microcosm of the internet; an ever-expanding platform filled with billions of videos covering everything from wild conspiracy theories to smoothie hacks. Powered by an algorithm that determines which video a user may like based on content interactions like the amount of time spent on a video and video completion rate, TikTok […]
Trying Times for Facebook
This month, a bombshell story from The Wall Street Journal entitled The Facebook Files took a deep-dive into Facebook, investigating the multi-billion dollar company’s impact and influence on people — specifically kids — from the inside. In one story entitled “Facebook’s Effort to Attract Preteens Goes Beyond Instagram Kids, Documents Show”, The Wall Street Journal […]
Back to school, back to normal?
Something Thomas* didn’t expect to feel on his first day back teaching after a long summer dealing with the Delta variant was a sense of relief. Things aren’t back to normal by any stretch of the imagination — kids are still wearing masks and their parents are still fighting for the“right” to go mask-free — […]
Invisible Holidays
I knew early on I was never going to be a perfect fit. All around me, everyone seemed to have this innate understanding of life while I puttered around like a chubby pinball from outer space. Call it disordered thinking, but I could never wrap my head around the kind of CRAP kids my age […]
How to Help Afghan Refugees Right Now
The last two weeks feel too familiar. An endless war, a broken country, thousands of people fleeing insurgent forces. The fall of Kabul saw thousands of Afghan citizens desperately try to leave their home to escape the Taliban. Some have managed to escape, a small percentage of the 400,000 Afghani citizens who’ve been displaced since […]
What a Black Business Owner Wants You to Know About Black Business Month
It’s August. For many that means the last few weeks of soaking up summer. But August is also Black Business Month. In the wake of a national awakening regarding systemic racism, many consumers started looking to support Black business owners. A year later, I wanted to offer some advice on how allies can best lift […]
Race and the Failed War on Drugs
Guy Rocourt is a fascinating man. A Black veteran with an encyclopedic knowledge of cannabis science, manufacturing and extraction, strategy, and production. Guy is the co-founder and chief product officer for California’s leading cannabis wellness company, Papa & Barkley. Guy got into the cannabis scene in the late 90s/early 2000s during a time when mandatory […]
