Having only used programmatic and social media in the past, we helped expand their reach across broadcast television, cable, connected television (CTV) specifically, and sequentially using online video (OLV) across desktop, tablet and mobile devices. We focused the majority of our investment towards broadcast and cable, using CTV and OLV in specific geographies with a precise target audience. We leveraged broadcast and cable to build simultaneous reach in the weeks leading up to milestone dates. We worked with local syndicated networks across the country, along with national networks.