Are You Still Advertising Like It’s 1967?
There was a time when you could place your ad on the evening news across the three major broadcast networks and know that your message was hitting your target market. We lived in a much smaller world then. That approach was so effective our entire advertising culture has been wrapped in that way of thinking […]
5 Marketing Mistakes That May Be Costing You Your Business
Running a successful business involves many different spinning wheels. In order to keep your company growing consistently, smoothly, and efficiently, you need to keep each one of those components moving in the right direction. However, some of those wheels are more important to the success of your business than others. The way you market your […]
How to Determine an Advertising and Marketing Budget
Many people have a hard time deciding their advertising and marketing budgets. These are two crucial elements of a business plan. Unfortunately, it’s can be tricky to figure out the right percentage of revenue to allocate to them. You shouldn’t have to stress out or play a guessing game with your budget. This article will […]
Advertising Terms You Need To Know.
Are you ready to start running ads for your business, but not sure where or how to start? If so, you aren’t alone. There are many people who want to take advantage of affordable advertising. The question is, how can you run an ad campaign without a dedicated expert to oversee the process? It turns […]
Omnichannel vs. Multichannel Media Planning: Which one is best for your business?
There’s a lot to think about when setting up an advertising campaign. The advent of new communications channels, from YouTube to Snapchat and far beyond, has given advertisers many more options than there used to be. You will inevitably use multiple channels in your media plan. The question is: Should you pursue an omnichannel or […]
Quick Tips to Master Your Media Planning
Are you a business owner growing increasingly frustrated by the barrage of media planning advice? One week you’re supposed to be running ads on Facebook, and the next week Facebook is out but Snapchat is in. How is any business owner with a massive to-do list supposed to know what they should do to grow […]
Five Trends in ECommerce in 2017
This is a great time to be involved in ecommerce. It’s easy for merchants to research products and set up shops. Even though the market is healthy, it’s important to keep up with trends. The internet is a volatile platform for doing business and reaching your customers. There are significant external factors to consider. Here […]
How to Optimize your Instagram Content Strategy
If you want to have a great social media presence, you need to crush it on Instagram. This all comes down to your content. The better the quality and relevance of your posts on the platform, the more likely you are to reach new fans. Don’t let a lack of information hold you back. This […]
