How hot pink boards brought a nation to its knees
I know I’m a bit late to the game here, but this will always be worth talking about for what it accomplished while it existed. For those who haven’t heard, Ronald Rael – a professor of architecture – and co. installed bright pink seesaws at the border wall in Juarez. https://www.instagram.com/p/B0fY2R6hfKr/ Although it was up […]
Vocab To Know: Geofencing Vs Geoframing
When discussing The Geofence in today’s media landscape, we often hark back to that iconic scene from The Princess Bride, when the comedic villain – Vizzini – utters his lisped catchphrase; “inconceivable!” Inigo Montoya responds quietly, “you say that word too much… I do not think it means what you think it means.” Let’s dispel […]
Plot Holes | The Greatest Marketing Tool
I would say over the past five years the big obsession that has entered my life is the search for easter eggs and plot holes in the Marvel Cinematic Universe (MCU). Yes, not only do I access my inner dork by watching (and owning) every Marvel movie to date, but meticulously rewatching them to find […]
Where Does It Stop
If you go to Ad Age’s website you will see a story about an outdoor apparel brand that took ‘online disruption’ too far. I’m choosing to leave the brand unnamed to break the cycle of earned publicity (but if you really need to know who it was you can find it there). I believe that […]
Our Voices
The month of May is a big month for Campfire – it’s our anniversary month, no flowers please – and this year marks two years since the agency hit the ground running. It was created with a vision of making a better service for clients, and creating an inspiring place for marketing and creative minds […]
3 Tips For Conquering Your 2018 Social Media Problems
It may seem at times to be an almost impossible task; keeping up with the constantly shifting tides of social media change, whether it be updated algorithms, content streams flooded with competitors, or simply the number of options you have to present your brand to the world. Just when you think you’ve got a handle […]
Key to Conversions: 5 Tips to a High Performing Landing Page
As you might have detected from our many blog posts, the idea of one-size-fits-all marketing strategies have no place with our team at Campfire. Just as each one of you and your businesses are unique, so should be your advertising – as far as a budget will allow, of course! This same tenet holds true […]
Data: The Unsexy Truth In Marketing
Any fan of the award-winning AMC series Mad Men would be able to describe the scene where anti-hero Don Draper pitches the concept of the Carousel to a room of Kodak executives – a scene that embodies the public perception of Madison Avenue’s ‘Golden Age.’ It’s a moment that brings tears to the eyes of […]
Why ‘Quality Over Quantity’ Matters
We hear it every day: our ability to focus is decreasing with the rise of the smartphones, and the younger generation has the attention span of a goldfish. While there may be partial truth in this, it’s also worth posing the question, “Do we simply have less tolerance for average content on our Social Media?” […]
How To Decide Which Social Platforms Make Sense For Your Brand
The ever-evolving world of Social Media can be difficult to jump into- just when you think you’ve got a plan in place for launching an online presence, the world shifts and you need to reassess all that you thought you knew! Coupled with thousands of How-To articles, and dozens of management platforms, it’s easy to […]
