Plot Holes | The Greatest Marketing Tool
I would say over the past five years the big obsession that has entered my life is the search for easter eggs and plot holes in the Marvel Cinematic Universe (MCU). Yes, not only do I access my inner dork by watching (and owning) every Marvel movie to date, but meticulously rewatching them to find […]
Where Does It Stop
If you go to Ad Age’s website you will see a story about an outdoor apparel brand that took ‘online disruption’ too far. I’m choosing to leave the brand unnamed to break the cycle of earned publicity (but if you really need to know who it was you can find it there). I believe that […]
Our Voices
The month of May is a big month for Campfire – it’s our anniversary month, no flowers please – and this year marks two years since the agency hit the ground running. It was created with a vision of making a better service for clients, and creating an inspiring place for marketing and creative minds […]
3 Tips For Conquering Your 2018 Social Media Problems
It may seem at times to be an almost impossible task; keeping up with the constantly shifting tides of social media change, whether it be updated algorithms, content streams flooded with competitors, or simply the number of options you have to present your brand to the world. Just when you think you’ve got a handle […]
Key to Conversions: 5 Tips to a High Performing Landing Page
As you might have detected from our many blog posts, the idea of one-size-fits-all marketing strategies have no place with our team at Campfire. Just as each one of you and your businesses are unique, so should be your advertising – as far as a budget will allow, of course! This same tenet holds true […]
Data: The Unsexy Truth In Marketing
Any fan of the award-winning AMC series Mad Men would be able to describe the scene where anti-hero Don Draper pitches the concept of the Carousel to a room of Kodak executives – a scene that embodies the public perception of Madison Avenue’s ‘Golden Age.’ It’s a moment that brings tears to the eyes of […]
Why ‘Quality Over Quantity’ Matters
We hear it every day: our ability to focus is decreasing with the rise of the smartphones, and the younger generation has the attention span of a goldfish. While there may be partial truth in this, it’s also worth posing the question, “Do we simply have less tolerance for average content on our Social Media?” […]
How To Decide Which Social Platforms Make Sense For Your Brand
The ever-evolving world of Social Media can be difficult to jump into- just when you think you’ve got a plan in place for launching an online presence, the world shifts and you need to reassess all that you thought you knew! Coupled with thousands of How-To articles, and dozens of management platforms, it’s easy to […]
Increase Search With Radio Advertising
With all the flashy ways to target an audience online, it’s easy to automatically assume if you’re looking to increase quality web traffic, your first stop needs to be with a digital approach, right? Well not necessarily. A study from the Radio Advertising Bureau (RAB) found that “radio generated an average 29% lift in google search activity.” […]
Lessons Learned Battling Giants
Well, folks, we made it! 2017 was an inspiring year and we couldn’t be more excited for the foundation that was put into place for 2018 of MMP, an advertising agency built for you, by you. If you think of what we’ve accomplished together it really is the beginning of a story comparable to the […]
