Does Rumour Have It?
S’mores by the campfire. Dogs on the grill. Fireworks blasting in the sky. The sound of freedom ringing as America’s favorite summer holiday arrives. Here we are in 2020, mid-pandemic, close to another election, and fueled by the media more than ever. To anyone who consumes media, perhaps the Fourth of July serves as a […]
Boycotting Facebook
As you’ve probably heard, there are some reputable brands that are taking part in a boycott of Facebook, requesting that better policies are put in place to enforce regulations barring hate speech and the spread of misinformation. As former journalists, media reps for some of the largest and most diversified media companies in the country, […]
Bridging the Experiential Gap
June 29, 2007 marks a day in the history books that would go on to redefine how we connect with the rest of the world. Steve Jobs famously unveiled the iPhone to the masses. Like any live production, Steve’s body language and synergy with the audience is what made the performance for those attending plus […]
The Long, Hard, Stupid Way
We are human beings. Which means it is a bit innate to become lazy at times (or for some of us all the time). Lazy can take many forms. Putting off chores, appointments, or just straight up sweatpants and a hoodie for a gazillion days straight. Lazy is usually seen as a bad thing, but […]
Here Comes the Pitch
For all you article skimmers out there, let me save you some time. Here is the bottom (okay, yes in this case top) line: The pitching process is highly problematic and – in the long run, and across the industry – is detrimental to both client and agency. If you want to know why we […]
Super B*wl 2020 Ad Review
Another year has opened its infant eyes and has begun to toddle on its chubby little legs. And with that, another “Big Game” has graced us with supernatural athletic displays, heroic achievements, a frenzy-inducing halftime show, and the real reason we all park it for several hours every February…the advertising. Below is my humble assessment […]
The Law of the Hammer: Chasing Trends
If you’d been a reader of the London periodical Once a Week – all the way back in 1868 – you may have stumbled across the observation: “Give a boy a hammer and chisel; show him how to use them; at once he begins to hack the doorposts, to take off the corners of shutter […]
Poductivity | How the Podcast Has Shaped How We Learn
Okay, so I nerd out way too much over podcasts. Even as a lifelong musician, I now spend almost all my time learning through podcasts or YouTube instead of listening to music. With an ever-expanding catalog of options in all categories to listen to, this industry has shaped how we consume content, and in turn, […]
It’s Not Natural, But It’s Necessary
Here’s why sound design and effects are crucial to the quality of a film. Let’s all agree that even though ‘Bumblebee’ is a Transformers movie, that it was far better than the past few (do me a favor and never watch Transformers: The Last Knight which got a 15% approval on Rotten Tomatoes). Though we […]
Welcome Leo
The world moves fast, and in the media, it moves ten times faster. How do you keep up? By surrounding yourself with fresh perspectives and people who aren’t afraid to push boundaries- and sure as hell don’t hold you back in the pursuit of better. People often ask us at Campfire what makes us different, […]
