Bridging the Experiential Gap
June 29, 2007 marks a day in the history books that would go on to redefine how we connect with the rest of the world. Steve Jobs famously unveiled the iPhone to the masses. Like any live production, Steve’s body language and synergy with the audience is what made the performance for those attending plus […]
The Long, Hard, Stupid Way
We are human beings. Which means it is a bit innate to become lazy at times (or for some of us all the time). Lazy can take many forms. Putting off chores, appointments, or just straight up sweatpants and a hoodie for a gazillion days straight. Lazy is usually seen as a bad thing, but […]
Here Comes the Pitch
For all you article skimmers out there, let me save you some time. Here is the bottom (okay, yes in this case top) line: The pitching process is highly problematic and – in the long run, and across the industry – is detrimental to both client and agency. If you want to know why we […]
Super B*wl 2020 Ad Review
Another year has opened its infant eyes and has begun to toddle on its chubby little legs. And with that, another “Big Game” has graced us with supernatural athletic displays, heroic achievements, a frenzy-inducing halftime show, and the real reason we all park it for several hours every February…the advertising. Below is my humble assessment […]
The Law of the Hammer: Chasing Trends
If you’d been a reader of the London periodical Once a Week – all the way back in 1868 – you may have stumbled across the observation: “Give a boy a hammer and chisel; show him how to use them; at once he begins to hack the doorposts, to take off the corners of shutter […]
Poductivity | How the Podcast Has Shaped How We Learn
Okay, so I nerd out way too much over podcasts. Even as a lifelong musician, I now spend almost all my time learning through podcasts or YouTube instead of listening to music. With an ever-expanding catalog of options in all categories to listen to, this industry has shaped how we consume content, and in turn, […]
It’s Not Natural, But It’s Necessary
Here’s why sound design and effects are crucial to the quality of a film. Let’s all agree that even though ‘Bumblebee’ is a Transformers movie, that it was far better than the past few (do me a favor and never watch Transformers: The Last Knight which got a 15% approval on Rotten Tomatoes). Though we […]
Welcome Leo
The world moves fast, and in the media, it moves ten times faster. How do you keep up? By surrounding yourself with fresh perspectives and people who aren’t afraid to push boundaries- and sure as hell don’t hold you back in the pursuit of better. People often ask us at Campfire what makes us different, […]
How hot pink boards brought a nation to its knees
I know I’m a bit late to the game here, but this will always be worth talking about for what it accomplished while it existed. For those who haven’t heard, Ronald Rael – a professor of architecture – and co. installed bright pink seesaws at the border wall in Juarez. https://www.instagram.com/p/B0fY2R6hfKr/ Although it was up […]
Vocab To Know: Geofencing Vs Geoframing
When discussing The Geofence in today’s media landscape, we often hark back to that iconic scene from The Princess Bride, when the comedic villain – Vizzini – utters his lisped catchphrase; “inconceivable!” Inigo Montoya responds quietly, “you say that word too much… I do not think it means what you think it means.” Let’s dispel […]
