Leveraging AI: How Banking Chatbots Give Credit Unions a Competitive Edge
Quick-Services Restaurants (QSRs) are built on a foundation of anticipating and fulfilling customer desires, and minimizing any obstacles between the customer and their desired experience. All in all, the customer experience is at the forefront of QSR priorities. But the customer experience doesn’t start and stop in the drive-thru lane – like most of our world, it’s gone digital.
Revolutionizing Member Engagement: How to Craft a Winning Loyalty Program for Your Credit Union
Quick-Services Restaurants (QSRs) are built on a foundation of anticipating and fulfilling customer desires, and minimizing any obstacles between the customer and their desired experience. All in all, the customer experience is at the forefront of QSR priorities. But the customer experience doesn’t start and stop in the drive-thru lane – like most of our world, it’s gone digital.
Celebrating Women’s Voices Around the Campfire: International Women’s Day 2024
Today, as we celebrate International Women’s Day, we honor the social, economic, cultural, and political achievements of women worldwide. This day is not just a moment of recognition but a call to action for continued efforts toward gender equality and empowerment.
At Campfire Consulting, we are dedicated to fostering a culture that values diversity in all its forms. In line with this year’s theme set by the United Nations, “Invest in women: Accelerate progress,” we believe in the power of diverse perspectives to drive innovation and success in the marketing industry.
5 Tips for Starting Your B Corp Certification Journey
The path to becoming a B Corporation is as rewarding as it is challenging. It’s a journey that reshapes the very core of your business, aligning profit with purpose to create a positive impact on society and the environment. To help you navigate this transformative process, our Impact Consulting Team has outlined five essential steps […]
The Paper Turkey
I was at a party store recently and walked past a small section of Thanksgiving decor. Shelves were stocked with seasonal plates covered in autumn leaves, napkins with whimsical “gobble til you wobble” inscribed on them, and one goofy-looking plush turkey. This jogged my memory and I had a flashback to when my kids were […]
A Brief Explanation of the Supply Chain Quagmire
As the holidays inch closer, consumers find themselves dejected, frustrated, and paranoid with the massive disruption in the supply chain affecting every aspect of life. Empty shelves, sky-high prices, shipping delays with only weeks until the gifting season wraps up; it feels like we’re waiting for a storm that’s already touched land. With no end […]
Political TikTok Is a Work in Progress
TikTok feels like a microcosm of the internet; an ever-expanding platform filled with billions of videos covering everything from wild conspiracy theories to smoothie hacks. Powered by an algorithm that determines which video a user may like based on content interactions like the amount of time spent on a video and video completion rate, TikTok […]
Trying Times for Facebook
This month, a bombshell story from The Wall Street Journal entitled The Facebook Files took a deep-dive into Facebook, investigating the multi-billion dollar company’s impact and influence on people — specifically kids — from the inside. In one story entitled “Facebook’s Effort to Attract Preteens Goes Beyond Instagram Kids, Documents Show”, The Wall Street Journal […]
Back to school, back to normal?
Something Thomas* didn’t expect to feel on his first day back teaching after a long summer dealing with the Delta variant was a sense of relief. Things aren’t back to normal by any stretch of the imagination — kids are still wearing masks and their parents are still fighting for the“right” to go mask-free — […]
Invisible Holidays
I knew early on I was never going to be a perfect fit. All around me, everyone seemed to have this innate understanding of life while I puttered around like a chubby pinball from outer space. Call it disordered thinking, but I could never wrap my head around the kind of CRAP kids my age […]
